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HOTEL BUSINESS REVIEW

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Tina Stehle

The economy is finally showing signs of recovery. And while that gives hoteliers good reason to be optimistic, it's still critical that they make smart technology purchases, choosing solutions that will help decrease costs (or at least keep them in line), streamline efficiency and enable the property to realize a competitive advantage. Some of the newest technology has a big 'wow' factor, but the return on investment may not justify the expense. Fortunately, there are exciting software selections that can help position your hotel for success and provide a fast ROI. Following are five technology purchases that can help your property stay ahead of the competition in 2011 and beyond. READ MORE

Bob Carr

Each traveler seeks something unique from his or her hotel experience. For some, the goal is to find a home away from home; for others it's being treated to luxury and indulgence. Regardless of the objective, there are two mainstays of the traveler's expectations: convenience and service. That combination becomes even sweeter when its delivery increases efficiency in hotel operations. This is the opportunity that presents itself when we examine the integration of cashless small-ticket purchases through key card payments with property management system software - and how it can benefit your guests and your bottom line. READ MORE

Bruce Fears

Mounting evidence shows that the choice of venue and the physical facilities for learning can play a critical role in maximizing the success of a corporate learning program and/or training session's objectives. Research has found that if the environment is bad, then people will generally perceive the training to be bad, regardless of content. And with new forms of training such as multi-sensory learning, e-learning, hands-on lab settings and blended learning, there are sure to be additional adjustments and enhancements beyond current certification standards regarding quantifying meeting ROI. READ MORE

Glenn  Pedersen

Whether the economy is in good shape or bad shape, Revenue Management is a tool, if used successfully, will drive increased sales and bottom line profits. Revenue Management is something everyone knows about but not everyone uses. While there is normally a cost to implementing this at your hotel, there is also an intuitive cost if you don't use it. Our desk clerks are not trained reservation agents and in most Property Management Systems these same desk clerks have the ability to make reservations at the front desk. Unfortunately, they also have the ability to by-pass revenue management strategies in that same system with very little difficulty. Why do we allow this to occur when the remedy is so easy... easy for the customer, easy for the desk clerk and easy for the top line as well as the bottom line. READ MORE

Rohit Verma

A web-based study of nearly 500 respondents conducted by two researchers at Cornell University compared three possibilities for presenting the service charge for a prix fixe meal, namely, as a percentage added to the meal price, as a dollar amount added to the meal price, and as an unknown amount obscured by inclusion in the full meal price. The researchers concluded that the respondents inferred a 15-percent service charge, when one was not specified. Thus, a stated percentage service charge over that amount was viewed as "expensive." Survey participants regarded the dollar-amount service charges similarly, but this format also may serve to obscure the service charge calculation. READ MORE

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