
Avatar is the second-highest grossing film of all time and has a legitimate shot at toppling the all-time worldwide box office record. 3D movies are taking the entertainment industry by storm as consumers seek more satisfying entertainment moments. Guests are seeking those more than satisfying moments in hospitality too. Hoteliers can actually capitalize on the 3D entertainment phenomenon with a multi-dimensional focus on exceptional service delivery. This article introduces a powerful methodology focusing on the procedural, personal and perceptual sides of service which lead to exceptional service delivery and a deeper understanding of guest experience management." READ MORE