Seven Tips to Finding the Right Recruiting Mix in a Tough Economy

By Jason Ferrara Vice President, Corporate Marketing, CareerBuilder | March 06, 2010

In this challenging economy, any kind of decision-making can be difficult, as the pressures to maintain your staff and profitability can be strained in ways you may not have expected. While keeping your budget low and your revenue high could have seemed easier to achieve in past years, the current recession may have you scratching your head on how to keep it all balanced.

As a leader, some of your decisions regarding budgets have to do with your marketing strategies. Chances are you're trying to do more with less and figuring out how to spend the money you do have in the most efficient and effective ways possible. To do that, you have to create the right marketing mix.

At the same time you are sitting down to figure out the crucial elements of your marketing mix, you should be having another essential conversation: enhancing your recruiting mix. How can you best display your employment brand? What are the best ways to capture the right job seekers for your hotel? The concept of marketing mix and the concept of recruiting mix are fundamentally similar.

Identifying top talent and making an effort to keep them is more important now than ever. You can't afford to have the "C" players when you need the "A" players to provide the best service as possible to your guests and ultimately drive your business. The silver lining of the hiring slowdown is that, although decision-making may be increasingly difficult, you can step back and figure out the strategies to find the best talent possible. The first step is finding the right recruiting mix.

How do you find the right recruiting mix in a tough economy?

When you need to find the right recruiting mix for your property, and your resources are strained due to the economy, it may seem like a daunting task. Despite the difficult times, the current recruitment environment allows for you to select the best quality talent out there, upgrade your workforce due to more top job candidates looking for work and take the time to figure out what recruitment methods are most efficient. Having the great people is monumentally important to your business - your people make your property what it is.

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Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.