Groups today are looking to go beyond the boardroom by visiting hotels and resorts that offer unique experiences for corporate travelers, whether it's for team building activities, incentive travel, or group retreats. Properties now must look at providing experiential offerings that speak to the destination and provide a sense of place, boast authentic dining and culinary offerings, or provide unique wellbeing experiences that go beyond your typical hotel spa menu. READ MORE

In-person meetings are back. After years of virtual events, meeting organizers and attendees are used to the perks of meeting online. So that means there's a new normal hotel group managers need to adopt: hybrid meetings. Explore the pros and cons of hybrid events, their challenges, and how the right event tech can mitigate them. READ MORE

The event industry over the last several years has seen highs and lows, and continues to evolve in the best way. The future of in-person events looks bright, and learnings from a remote world have jumped in to shape a menu of services that cater to a much wider audience. Today, customization is key to success. READ MORE

Close to two-thirds of corporate events in North America will be held in person this year. If your property wants to increase its events revenue and book repeat business, priority No. 1 is to empower event planners and property staff with comprehensive solutions that help them create truly memorable events and exceptional experiences for their clients and their attendees. Your property must possess three key attributes to ensure a rewarding partnership with planners that contributes to a successful event and satisfied attendees. READ MORE

As hotels seek to regain customers and return the number of conferences they host to pre-pandemic numbers, the need for "doing things differently" is clear. The old model needs an update; forward-thinking hotel group managers must seize the opportunity: Develop a system by which customers can add a virtual component to their in-person conferences and events. Enter the Hybrid Conference. READ MORE