With more than 3.9 billion users on social networks across the globe, it's no secret that social media and travel review sites are highly influential in travel decisions. Even one rating point or reputation point can affect ADR and RevPAR across the board. Hotels that ensure Zero Disappointment can stay one step ahead of their competition, receive five-star reviews, and increase revenue just by understanding the impact of reputation and focusing on creating exceptional experiences for their guests. READ MORE

Social media has grown into a multibillion-dollar industry - one that has changed the way hotels reach new audiences and engage their guests. As the landscape has evolved over the years, so has the way that hotels use social media to market and sell their businesses. From utilizing each platform for its strengths to tailoring their content strategies, hospitality professionals have quickly become adept at using social media to leave their mark on consumers. READ MORE

Social media is a valuable tool for increasing brand awareness for hotels, but it's just the first step. These platforms can help hotels effectively engage with customers and understand their needs. However, hotels also need to expand this strategy to their direct channels by providing a seamless transition from social media to the hotel's website with a personalized website experience. READ MORE

Gone are the days where social media is a second thought in hospitality. After the COVID-19 pandemic, guests interact with hotels and make travel decisions differently. Social platforms allow hotels to connect with guests, answer questions quickly, and provide information and offerings relevant to their trip. Used correctly, social media can influence a guest to choose your property over another. READ MORE

Most hotels have questions about social media. From what part in the marketing funnel social media plays to what to post, social media is a marketing tactic mired in misunderstanding. But it doesn't need to be that difficult. Recognizing the role social media plays, creating a posting strategy, and understanding key performance indicators will help you to implement a more effective social media effort to drive qualified traffic to your website. READ MORE