The travel industry is evolving fast, driven by travelers who want more than just a place to stay; they're after experiences. To stay relevant, travel brands must think like top consumer companies, building real relationships, curating memorable experiences, and creating ecosystems that keep travelers coming back. The future of vacation isn't just about where you go, it's about how it makes you feel. READ MORE

Santo Mine Oia Suites, from Santo Collection's portfolio of eco-conscious boutique hotels on the island of Santorini, has earned LEED Gold certification for its deep commitment to sustainability. Blending luxury with environmental responsibility, the property features energy-efficient design, water conservation, and local sourcing. As tourism grows, Santo Collection leads with purpose, ensuring authentic, sustainably-minded hospitality that honors Santorini's natural beauty and cultural heritage. READ MORE

As luxury hospitality evolves, the hotel bar is no longer a velvet-rope sanctuary-it's a stage for inclusion, creativity, and cultural relevance. In this article, Bobby Carey explores how personalisation, storytelling, and immersive design are rewriting the rules, with Proof Creative's 20 Pillars providing the strategic framework for hotel bars to thrive in a more diverse, discerning, and connected world. READ MORE

There is a lot that goes into hiring the best leaders. Learn how to stay focused on the process that will help you secure covenantal leaders for your organization. This article, along with the February, May, November 2024, and March 2025 articles on the same subject, are all intended for any leader in hospitality at any level and whoever makes hiring decisions. READ MORE

In an era defined by digital transformation, the hospitality industry stands at the forefront of a technological renaissance. What was once an industry steeped in tradition and human-centered service is now embracing innovation at an unprecedented pace. This evolution isn't about implementing new gadgets, it represents a fundamental reimagining of how hotels operate and interact with guests. READ MORE