TFE Hotels is expanding its global presence, most recently debuting its premium product, A by Adina, to the European market in Vienna on the banks of Danube river. The move comes in the wake of a successful growth phase within Europe, with TFE Hotels recently appointing hotelier Asli Kutlucan as the Chief Executive Officer of TFE Hotels, Europe. READ MORE

In hospitality, storytelling is not just creative, it is strategic. Jacqueline Villamil, CEO of SSP, reveals how data-informed narratives build emotional connections that drive bookings, loyalty, and revenue. By aligning marketing with revenue insights, hotels can move beyond showcasing amenities to creating memorable guest experiences. Storytelling becomes not just messaging, but a competitive advantage in today's evolving, experience-driven market. READ MORE

Digital room keys are revolutionizing hospitality by eliminating check-in friction, enhancing security, and supporting sustainability. Integrated into smartphones via apps or digital wallets, digital keys streamline the guest experience for leisure and business travelers alike. John Paul Nichols breaks down how your phone can be the key to a more personalized, intuitive and stress-free stay. READ MORE

Soft brands are transforming the hotel industry by combining the individuality of independent hotels with the reliability of major chains. This article explores their appeal to both travelers and owners, offering personal travel examples, operator insights, and investor perspectives. As travelers seek local flavor with trusted service, soft brands are rewriting the rules of modern hospitality. READ MORE

White Lotus Season 3 will likely spark a tourism boost in Thailand similar to the show's previous destinations in Italy and Hawaii. To handle such surges, the hotel industry must enhance staffing flexibility, streamline booking systems, and invest in scalable infrastructure. Successfully managing fluctuating demand is crucial for long-term growth and maintaining service quality in the ever-changing travel and hospitality landscape. READ MORE