Publishing quality sharable and branded content will do more for a social media strategy than fixating on engagement, paid promotions, and analytics. By reshaping the parameters for expected success, businesses can learn to grow their accounts through thoughtful experimentation. Companies that prioritize reach and consistency are likely to see the greatest return on investment as real users share posts and platform algorithms value account activity. READ MORE

Lodging professionals have been attempting to identify ROI of social media formulas for nearly two decades. Emerging research evidences it is likely that current approaches and formulas are not only inaccessible, but unwise. This article identifies trends in assessing social media successes in the lodging industry, while also forecasting the future of social media in our industry. READ MORE

Should you hire a firm that does both PR and social media? Since they are separate services with different skill sets, what's most important is the depth and breadth of experience of each team. In this regard, there are several benefits to hiring a firm that only does PR and an agency that only does social media. At Quinn we work with social media agencies. READ MORE

A well-crafted social media presence seems almost effortless on the surface but behind the scenes demands strategic planning and compelling content. Whether you're deploying videos and live streams, harnessing your staff and guests' photographic and videography skills, or collaborating with quality influencers, the principles of communication remain the same - presenting a compelling hook, angle and story to cut through. READ MORE

Everyone knows about Facebook, Instagram, Twitter, YouTube, and other social media platforms, yet there is much confusion about how to use them effectively for business purposes and how to actually drive measurable revenue and profit. Success requires time, effort, and experienced professionals with a targeted and defined strategy. How can hotel executives leverage and benefit from social media platforms? READ MORE