Hotels are emerging from the COVID-19 and welcoming guests, but they do not have clear guidelines on how to let guests know that their properties are clean and safe. In this article we note how hotels that mention their cleaning, security, and well-being practices clearly in their sales and marketing procedures will more likely generate goodwill and have a distinct edge in their competitive set READ MORE

Seasoned hospitality industry veteran, David Gross of Georgia's Lanier Islands, traces history's impact on the hotel trade and several of the resulting measures taken to restore a sense of peace of mind to guests. From visual cues to impactful initiatives, making guests feel secure not only enhances their experience, but also requires the industry to continually innovate on their behalf. READ MORE

COVID-19 changed everything for the hospitality industry. Historically hotels relied on business travelers and groups to fill rooms, but are now required to focus heavily on leisure. And the mindset of the leisure guest is completely different. Digital marketing - specifically how you market your hotel online - will be key to smoothly transitioning to meet the needs of this target audience and capture greater market share. READ MORE

Business Insider claimed in 2021 that hotel wellness marketing was superficial. As wellness became synonymous with safety, the author argued, the industry was facing a reckoning on what constituted true wellness. But "wellness" is different from "safety" in terms of each topic's consumer interest and COVID's respective impact. Hospitality marketers must closely watch how those interests trend. READ MORE

A hotel that focuses its marketing and sales efforts on guest confidence can build trust that relates to guest's feelings of safety and security to create repeat guests. Sales and marketing for hotels can create an expectation that the new standards for health and safety have and will sustain and be enhanced as part of the operations future. READ MORE