The novel coronavirus pandemic has helped accelerate the trend of employing social media as a key strategy for hospitality sales and marketing. This is where our guests are found and where they make many of their important buying decisions. Keys to success include careful selection of opportunities to engage potential guests, IT security and a strong sales culture within the organization. READ MORE

Travelers are yearning for more sensation-rich experiences this year. Architects must adapt to this changing demand by designing hospitality spaces that defy expectations and heighten the sensory experience. Utilizing nature is of the utmost importance in our work as designers, as the sensory-rich feedback from the great outdoors awakens our senses, improves our moods, and creates transcendent experiences. READ MORE

Now more than ever, social media is a place for businesses to connect and share with their audience. This engagement provides those in the travel and tourism industry the opportunity to collect valuable first-party data. Though how brands utilize that data will ultimately make or break its worth. READ MORE

Through digital channels, hotels can prioritize connecting with guests at all phases of their stay and champion operational directives. Ensure your social media strategy augments operations teams and their efforts with guest communications, reputation management, rewarding loyalty, creating ambassadors, content development, hotel programming and strategic partnerships – with key takeaways to ultimately enhance the guest journey. READ MORE

Rapid growth in social media platforms such as TikTok and a marked increase in influencer marketing spend mean it has never been more important to invest in your social strategy. We saw social media platforms change rapidly in 2021, shifting away from static images and championing short-form video. So, how can hotels utilise social media to its full potential? READ MORE