Social media can be one of the most effective methods of communication with both your existing and your potential future customers. Having a clear and well-planned social strategy is the best method of ensuring success, so here are 5 of Wolfenden's top tips on how to create a winning social media strategy. READ MORE

Starting (or restarting) your hotel on social media is no easy feat. From how to delegate tasks, to how to budget, to how to leverage ads and communication, here is your comprehensive guide to social media for hotels in 2022. Bonus tips and tricks at the end of the article. READ MORE

Since the early days of planning trips with friends on casual online chatrooms, social media has come a long way. From ideating to planning to booking and beyond, travel and hospitality brands now have opportunities to influence each buying cycle phase on social media platforms. Establishing your unique brand voice through social media marketing is an intricate process. For the marketers' benefit, here are the emerging trends for 2022 that will impact your hotel marketing on social channels READ MORE

With social media, success begins by fostering engagement and providing inspiration. Being experiential, authentic, relevant, and consistent across your social media communications will help increase those essential engagement metrics. Now more than ever, gaining trust, building relationships, expanding reach, and encouraging action will directly influence your hotel's financial and operational performance. READ MORE

At no other juncture has social media held such potential to drive new business for hotels. Factor in the pent-up demand driven by the global health crisis and it's clear that now is the perfect time for travel brands to revisit their social methodology. Here's the approach Screen Pilot's social media experts are utilizing for post-pandemic success. READ MORE