Chris McAndrews, Vice President of Marketing at Cvent, discusses how hotels and venues can leverage technology to help attract and win group business. As experiences moved online due to the pandemic, the events, meeting and hospitality industries underwent an accelerated digital transformation. Now, as in-person gatherings return and hybrid events gain momentum, technology will continue to be a cornerstone of successful events by facilitating a venue's ability to host safe and efficient experiences. READ MORE

Weighing in on recent shifts, Justin Hauge outlines the new pillars of post-COVID marketing. Justin is the Chief Growth Officer at Rabbu, a flexible rental asset management company named by Welp as one of the top real estate companies in America. Here, he highlights the magic of concurrent listings, the value of automation, and the new language of marketing. READ MORE

Conditions over the last year are forcing us to revisit traditional marketing results, and today we must find patience to work and wait, something uncomfortable to many. But while some customers do not have the willingness to buy just yet, there are important steps we can take now that will set the stage for our future success. READ MORE

Ever wonder if your hotel is optimizing its sales & marketing strategy? Want to discover how the sales & marketing department can transform your hotel and the impact it can have if done right? This article explores several best practices, and the impact an asset manager's services and perspective can have on this vital department. READ MORE

The crisis has pushed hoteliers to reconsider their long-held beliefs about retaining their systems. Perhaps there's been a fear of accepting the heavy investment that came with introducing systems which quickly dated and were yet to prove ROI. Here's how sales & marketing teams can use technology to position for growth, be savvy and curate the brand story for the long-term. READ MORE