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HOTEL BUSINESS REVIEW

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John Bailey

Technology is a hot topic of discussion in the hospitality sector. But while hotel professionals are intrigued by the disruptive potential of new tools and technologies that promise to improve the guest experience and impact the bottom line, the tech revolution in hospitality is introducing new and concerning vulnerabilities. Increasingly connected hotels are a target for bad actors, and with more sensitive information exposed, hotels - many of which are behind the cybersecurity curve - are ripe targets for increasingly sophisticated cyber-attacks and other digital scams. With email phishing and ransomware at an all-time high, it is incumbent upon hotel owners and operators to protect themselves, their properties and their guests. READ MORE

Chris Green

This is an exciting time for the hotel industry. In an increasingly digital world hotel owners and operators have access to a vast and constantly expanding array of new tools and new technologies that allow them to operate more efficiently and cost-effectively, optimize their marketing and revenue management efforts, and provide their guests with appealing new services and conveniences. They also now have the mechanism to manage and leverage that data, with AI-driven software solutions that can identify hidden patterns and connections. READ MORE

Susanne  Carter

We live in an age where everything technology is here and now. For the hospitality industry, this raises guest expectations to the maximum. With the onset of the 5G Revolution information services will soon become available with a tap and in the blink of an eye. However, none of this compares to the speed of human ability to form First Impressions. First impressions are made in a split second and when negative opinions are created, recovery from a bad First Impression can take a long time. READ MORE

Gary Hogan

Digital marketing doesn't just allow big brand hotels to reach guests – on their desktops and smartphones – it too can be incredibly effective for smaller budgets. Small and independent properties with limited marketing resources can make smart investments in their digital strategy and online presence to compete with larger brands. Learn how to harness the power of social media, put your best foot forward with an effective website and customize your approach across different digital platforms to reach your target market, secure more bookings and raise awareness of your hotel's brand. READ MORE

Robert Arigo

Like so many experiences, a glowing first impression can be an accurate predictor of a successful outcome. This certainly applies to a hotel stay. Thanks to immersive websites and persuasive social media, guests can form first impressions of a property before even arriving onsite. But those virtual impressions can't compare with the impact of actual impressions formed by guests after they step through the hotel entrance. Central to the onsite experience is the front desk agent, who in many cases plays a dual role in welcoming the guest and setting the stage for a successful visit. READ MORE

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