You've probably read a bunch of 2020 trend articles already. How many of them contained the same trends you've been hearing about for five years, and how many of them left you scratching your head trying to figure out what impact the trends were going to make in your everyday life? In this article, I discuss Google's domination, the demand for mobile apps, tangible applications for artificial intelligence, and the changing landscape of technology providers. I offer specific examples of how these trends will be impactful to your business and round everything out by providing advice that should protect you from the trends of 2020 and beyond. READ MORE

Change happens in the boiler room of our emotions…so find out how to light their fires. This little quotation probably should be embossed on the wall of every marketing or sales office of every hotel worldwide. Said another way, people buy with their hearts and justify with their heads. And it is getting more so by the minute because the consumer decision-making process has become more emotional. Therefore, so must your hotel's marketing become more emotional since that emotive connection between your hotel and your guest is what will differentiate the property from its competitors. In this article, you will read about the "fab five" of emotional marketing. READ MORE

Work-related burnout is increasing, resulting in stress, a decrease in productivity, and ultimately could lead to high employee turnover. After spending three decades in the hospitality industry, I have witnessed work-related burnout and the negative impact it has on others. Vacation time helps, but implementing tools that can prevent employee burnout is not only easy, but effective in maintaining a positive and productive work environment. I want to share some of my best practices for team building, internal communication, self-discovery, and encouraging the best performance from employees in any industry. READ MORE

Hotel executives that manage innovation and use HR technologies as an important driving force for business success find their hotels to be more competitive and on the cutting edge. However, innovation and performance in hotels are determined by a set of critical success factors, one of which is the strategic dimension of HR technologies. Hotel executives can implement HR technologies to create conducive organizational climates that foster organizational learning in which knowledge, as a driver of improved performance, is shared and exploited. This is not enough, however, for hotel executives. They need to see how HR technologies can help hotels in facilitating organizational processes. READ MORE

How does your hotel show up online? Since first impressions are made without a guest physically being on property, all aspects of your online communications (website and social media) need to be calculated and perfect. What is seen online is usually a guest's first impression of your hotel. Websites and social media posts need to come across as smart- post differently, have clever delivery, use engaging content, etc. Hotels need to show personality in their messages and on their websites. Show real guests experiences, have some fun and make us fall in love with the images and your hotel. A successful online presence can be hard work, but the benefits are hard to ignore. READ MORE