

Mobile technology has existed since the 80s, but it was not until late 2000s that it reached the mainstream consumer. Since then, mobile technology has become much smarter, drastically changing the way consumers use it on a daily-basis and reshaping the way they search and make purchase decisions. From eCommerce to the sharing economy, from Facebook to TikTok, and from texting to virtual assistance, mobile technology has reframed the world consumers inhabit. The next evolution of mobile technology is capable of changing our immediate surroundings with applications that offer interactive and immersive experiences that merge real-life and virtual worlds. It is time that the hotel industry start exploring these applications, that is, Augmented Reality (AR) technology. READ MORE