One recent, you-can't-miss-it trend in the marketplace is online recruiting companies are investing large sums of money into advertising, likely reflecting the even-larger revenues they are earning in return. And the underlying reason why so many companies are recruiting more is because their employee retention strategies don't work…or they don't have any strategy at all. Confronting this difficulty of finding qualified employees in a labor market of low employment, companies are finding themselves understaffed and incurring overtime to serve their guests. Few hospitality companies realize that the shortest path to people management success is by hiring employees who will stay longer. This requires fresh thinking. READ MORE

As more and more consumer dollars are spent on dining and drinking out, the competition has only continued to increase. Restaurants, more than ever, need to stay ahead of the game when it comes to being informed on trending ingredients, styles and experiences, and choosing which to incorporate into their unique concepts. From flavorful small plates and chef-driven dining experiences to menus that highlight digestifs as an integral part of enjoying a meal, Executive Chef Russell LaCasce of Hotel Valley Ho in Old Town Scottsdale, Arizona is sharing some of the top culinary trends to look out for in 2020. READ MORE

According to a recent 2018 GSMA Report, mobile technology is rapidly expanding around the world and emerging in all economies with over 5 billion smartphone owners. This global leap towards smart technology in recent years has prompted a shift in brand digital engagement to further reach the masses and expand into a more personal vertical and connect directly with consumers. By taking a deeper look at the most prominent social media trends and utilizing discoveries from properly executed social listening tools, brands are able to identify and understand how to continue elevating brand-presence ahead of the 2020 advances. READ MORE

Since the dawn of social media, hotel owners and operators have challenged their marketing executives and agencies to demonstrate ROI on the investment in engaging with them. And yet social media is outpacing advertising and public relations as a preferred way to reach customers and prospects. As platforms become more sophisticated, along with those responsible organic community management and paid initiatives, it is becoming ever more possible to prove ROI, but you have to have the right approach. This article offers insights and best practices for ensuring that social media is on target and measurable. The ROI question is solvable. READ MORE

People have always shared their experiences with one another, but in the last decade, the method of communication has completely transformed. Technology is developing fast, and hotels have to keep up to protect their reputation on social media and OTAs. Luckily, hoteliers have access to the right tools and processes that allow them to not only maintain control but thrive in this competitive environment. From responding to reviews to selecting the right online influencer, there are many things a hotelier can do right now to harness the power of social media. READ MORE