Social listening helps uncover key observations and insights based on how a visitor is talking about a destination or hotel brand across social. This firsthand social voice of traveler data is critical in not only helping set a strategic foundation but also continue to drive improvements across marketing initiatives. The following article provides a base-level understanding of social listening and service providers in the space as well as how listening data can be used to drive success for local, national and global hotel brands. READ MORE

Although legislation is working its way through Congress to raise the bar on how resort fees are communicated to consumers, these fees are unlikely to go away anytime soon. As consumer awareness evolves regarding these fees and the amenities included, it behooves a hotel owner and management team to be on the forefront of communicating the charges in the most direct way possible and to offer the best array of benefits for the dollars spent. We recently surveyed 50 resorts to uncover not only what their resort fee currently is, but what they offer to the consumer for this fee. READ MORE

Even amidst sanctions and geopolitical challenges, entrepreneurship and fearless economic savviness play a role. Espinas Hotel Group has been consistently redefining the shape of Iranian hospitality ever since inception, two decades ago. Experiencing multiple development phases, it is now positioned and poised for growth, both domestically and abroad, ready to expand the worldwide famous Iranian authentic and secular hospitality values. The development growth rate will accelerate, with the professionalization of management and branding. It took Hilton 20 years to grow out of Texas, its birth State. It will take Espinas less to exponentiate its local and global footprint. READ MORE

Looking for a way to break out of business as usual during meetings and events? The Westin Nashville's General Manager Jeff Crabiel illustrates how breakout sessions don't have to be energy-draining, cliche-ridden exercises. From meditation sessions to immersive activities, creative partnerships can rescue a meeting from the ordinary, transforming the overall experience into something unforgettable. These fresh and unique approaches won't just improve your events – they'll attract more events as well. Crabiel also shows how these partnerships don't necessarily require heavy lifting on the part of the planner. Often, the best partners can be found right in your own backyard. READ MORE

While coronavirus is a serious health threat, the risks go beyond wellbeing – with misinformation spreading more quickly than the disease itself. The current media landscape capitalizes on public fear, and communicators must navigate ways to share important information in a way that will get through to stakeholders while clarifying the facts. In an age of click-bait, there are several key factors to consider when tackling communication around a topic as complex and fear-inducing as a new virus strain. READ MORE