
User Generated Content (UGC) is a double-edged sword for every hotelier. It's invaluable as far as it delivering positive, authentic guest testaments to future hotel guests. However, it can also elevate a hotel's pain points into the public domain. As hoteliers focus on the balancing act of leveraging guest accolades and damage control, it's easy to lose sight of the impact that UGC ultimately has on room revenues, as well as the potential ways in which hoteliers could be maximizing UGC to further enrich the guest experience and better the property's exposure among potential new guests. READ MORE