In the evolving legal landscape between hotel operators and owners, the operator's primary goals remain the same to maximize brand recognition and revenue. These goals, however, are often in conflict with an owner's focus on his hotel's bottom line. As a result, owners should protect themselves from operators that all too frequently seek to compete against the very hotels from which they are reaping significant management fees. One way that owners can do so is by pressing the duty of loyalty that operators owe them as managers of their hotel -a duty which prevents the manager from competing with them. READ MORE

Real-time, seamless, transactional booking is the future of small meetings. Unlike the transient side of hospitality and because of the inherent complexities associated with group business, the meetings industry has struggled to provide buyers and suppliers with frictionless booking capability. Changes are on the horizon, but we still remain in the infancy stage of booking meetings in real-time. READ MORE

Just as hotels operate more smoothly with focused guest communication, a private residence club must also provide consistent, informative communication to its homeowners. Homeowners have a stake in the success of the property from both a resort and a real estate perspective; anticipating and addressing their concerns is crucial to productive hotel-homeowner relationships. The relationship between management and residence owners at fractional private residence clubs is a complex one-it requires special attention to issues that are new to most hoteliers. With this in mind, here are the important things to consider when communicating with residence owners: READ MORE

No matter what your job title, as a hotel executive you are always in the business of hospitality sales and marketing. The core of your success centers on the guest experience. The question is how best to convey the message that you adhere to your vision? How best to let people understand what makes you unique? How best to let people know that you fit their needs? If you say PR, I agree. But exactly what does that mean? READ MORE

The new year has begun and now is the time every business is setting their 12 month sales goals. Here are two words which could easily give you a significant boost in your sales this year - follow up. Two simple words that are rarely followed in a timely fashion and in some cases ignored completely. We are in the age of instant information. Because of technology we now have the opportunity to connect 24/7 with anyone around the world. People carry their cell phones with them to the grocery store, the restaurant, the bank and the movie theatre. From your phone you can send e-mails, documents, text messages and receive pictures across the globe. READ MORE

You're in a "service" industry which by its very definition implies that "service" should be your number one priority. Webster Dictionary defines "service" as work done or duty performed for another or others. In the hospitality industry, "service" typically takes on an added definition implying favorable treatment or a positive attitude while performing a duty for another or others. The hospitality industry has gone through great lengths to raise the customer's expectations of what "service" they can expect from hotels, airlines, spas and restaurants. READ MORE

There is a common misconception in the marketplace of exactly how you define a target market. At the very least companies define their target market using specific demographic criteria such as age, income, location and professional title. Then, there are companies who add in some psychographic information such as hobbies, interests, travel habits and buying behavior. This information is all important...but it is only 25% of the definition of who is the ideal fit for your property. If you were to throw a dart at a dartboard, the demographic and psychographics of your target market would represent the outermost ring of the board. This means that if you are targeting all of your marketing and sales efforts using only demographic and psychographic information as your ideal market criteria, you will have a tough time hitting a bulls eye with any consistency. This translates into wasted time, money and resources marketing to the wrong people - a sure sign your property is out of alignment and you haven't correctly profiled your ideal customer. Here are telltale signs that your property is out of alignment: READ MORE

If you are a private hotel operating company and have built your company on providing third-party management services, there will come a point in time when you will most certainly question your own strategy and its direction. Can we really build sustaining value if we don't own our hotels? Can we attract and retain quality talent if we don't have a substantial number of hotel assets under long-term control? Is there sufficient margin in the management business to sustain the company for the long term? These are just some of the questions that you will be faced with in exploring your alternatives. READ MORE

Private hospitality companies have many important challenges - from ensuring quality for customers, to developing a sustaining culture and brand, to building a great workforce, to building shareholder value, to aligning investor, customer and employee interests. Effective corporate governance can contribute real value in forwarding the purposes of the company. And this is not just important for public companies; it's an imperative for private companies as well. All companies need a formal governance structure. That's the easy part. Elect a Board, hire senior management, and develop a structured decision-making environment. Delegate, empower and hold people accountable. Develop a meaningful business model and strategic plan for your business. The real question is - with all of this formal structure in place, what governance model adds value to the enterprise and eliminates waste? The answer: governance based on Valuable Senior Purpose, Valuable Communication, a Culture of Transparency and Alignment. READ MORE

It's hard enough to not worry about our future as we sink into a deepening recession but from these trying times come glimmers of hope from very determined and creative people. Let's face it, when the going gets tough, the tough needs to pull itself up from the bootstraps and get going. And the best way to do that is to out smart your competitor and find creative ways to market your property. I've put together a list of some tools that can be used to help hoteliers make it through the next few years. READ MORE

How many extra room nights do you have to sell to make an additional $1.5 million in profit? No matter what size or type of hotel you own/operate or what market you compete in, your answer most likely is "a lot more than I might be able to in today's competitive climate." Ironically, few hotel owner/operators think in terms of extra roomnights needed to be sold when weighing the pros and cons of renovating a property and/or reflagging and repositioning it. This is just one reason why so many renovations and reflaggings fail to recoup an adequate return on investment and why capital markets for such projects today often are deemed too risky. These and dozens of other "cancers" are blackening what otherwise undoubtedly would be a much-brighter profitability picture for lodging. Due diligence means 'do your homework,' which includes many steps along the road to success. Let's look at eight crucial areas that you will need to focus on... READ MORE

It's tough out there nowadays and there's no denying it. This miserable economic climate that prevails has caused most hoteliers to write off 2009 with only hope that 2010 will be much better. But we can't afford to keep our heads in the sand for a year and expect to pop it out and everything will be fine and dandy, as though we are waking up from a bad dream. That type of fairy dust just doesn't occur in the real world. Hoteliers need to keep their head above water and do more than tread it-they need to find tools to build a proverbial raft to stay afloat. READ MORE

I'm amazed at the current turn-over rate at a majority of hotels. It's almost as though the personnel department is like a revolving door. Instead of offering career development for leaders, hotels tend to be offering jobs for lackeys. It's my opinion that there seems to be a real disconnect between hotel owners and their staff. Throughout my career I have been approached by a multitude of owners who would brag to me that they hired a general manager for a pittance wage. On top of that, they would be tickled pink because they were able to schedule the GM to pull a shift or two at the front desk. READ MORE

As spas have become a must-have amenity at four and five star luxury properties throughout the world, we're called on more and more to create a signature spa brand or identity for many of our clients. While our approach remains the same, and the function of a spa remains similar from property to property, what we've found is that there is no one look or trend that translates completely from region to region. READ MORE

As every chef knows, providing fresh, wholesome, attractive seafood is the desire of every hotel's food and beverage operation. However, providing customers the seafood they want in an increasingly environmentally-conscious world can be a difficult task. Numerous issues confront us in today's seafood marketplace. In fact, more often than operators like to admit, the products they think they are buying are not what they are getting. Besides mislabeled products, another major concern is agreement on a clear, and universally accepted standard for "organic" seafood. But, with proper oversight and a desire to be proactive, you can create a program that is both in tune with the wishes of today's hotel guest and creates value for your company. READ MORE