![Peter Anderson](/images/profiles/anderson_peter.jpg?w=70)
The spa industry is sitting in the vortex of a perfect storm... The first front in this storm system is an aging population who have the desire and means (and as they retire, the time) to do what it takes to "stay forever young", as evidenced by the fact that of that 60 is the new 40. The second front of the system is that many are defining youth with matrices that only start with external looks and extend well into more complex issues of quality of life, disease prevention and psychological well-being. The third front of the perfect storm is related to the American medical system. Our health care system is failing. To that end, spa regimes, meditation, nutritional supplements, and lifestyle classes are some of the ways that consumers are supplanting their allopathic care. The last component to complete the storm is the fact that boomers are savvy, result-driven consumers who collect experiences the way their parents collected possessions... READ MORE