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HOTEL BUSINESS REVIEW

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Bob Neal

Rooted in history, our nation's capital is full of character and charm, and a focus on preservation is the norm rather than the exception. That's why the design for Columbia Place, a recently completed, mixed-use development combining a dual-branded hotel, residences and retail with historic buildings in Washington, D.C.'s Shaw District, didn't need to invent a new sense of place. Design and architectural firm COOPER CARRY in collaboration with tvsdesign instead built upon its origins. Striking an artful balance between "then" and "now", Columbia Place blends centuries-old structures with modern living to honor history while also welcoming the next generation. READ MORE

Dianna Vaughan

This has been a monumental year for the All Suites brands by Hilton, and the category has big plans in store to push the envelope even further next year. Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton have each broken into new markets domestically and abroad with innovative construction methods, enhanced their technology offerings to make personalizing a guest stay easier than ever, and have doubled down on their social and environmental initiatives. Looking ahead to 2020, the All Suites brands vision has never been clearer. READ MORE

S. Lakshmi Narasimhan

So, what does the future hold in store for guest loyalty? And more importantly loyalty for independent hotels? Well, independent hotels have their work cut out for them but do not need to despair. The customer is looking for value offerings and in recent times does not care whether they are from independent or chain hotels. A slickly executed marketing strategy on the foundation of strong differentiation and tying into guest personalization demands can bring the bacon home. Owners of these independent hotels who have already stuck their necks out with the investment can then laugh all the way to the bank. READ MORE

Brandon White

The landscape of revenue management is everchanging, and revenue managers must stay at the forefront of these changes as Key Performance Indicators (KPIs) continue to evolve. It seems like only yesterday that Revenue Per Available Room (RevPAR) was the end all be all KPI. Then came Total Revenue Per Available Room (TRevPAR) and now we review Gross Operation Profit Per Available Room (GOPPAR) as an additional metric for growth. Let's review the many ways to maximize GOPPAR so that through proper management of your property resources, your team will find success. READ MORE

Trevor Stuart-Hill

As it has over the past three decades, revenue management will continue to evolve in the one that follows. Changes in this field are likely to be far reaching and those that prepare now will be well positioned to thrive in the future. Organizational structure, education, hiring practices, guest engagement, pricing practices and performance metrics are just a few of the areas that will be significantly impacted. This article delves into possible scenarios and issues that practitioners and others will face in the years to come. READ MORE

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