This article points out what marketers instinctively have known for a long time now: People buy with their heart and justify with their head. Noted neurologist Donald Caine said it best: The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” In other words, it is increasingly being acknowledged that people respond more to emotional marketing than to rational information when deciding what to buy or where to buy it. Think about memorable Super bowl commercials that moved people throughout the years. Coca Cola's Mean Joe Green. Budweiser's Clydesdale Horses. Or the 2018 Dorito's Blaze commercial with Morgan Freeman. Read on to learn more... READ MORE

The interview process works both ways, as hiring managers and candidates alike decide if the job is the right fit. Often times, however, managers leave an interview wishing they'd asked a different question or explored a topic further. Rather than being left with more questions than answers, here are 8 ways that hotel leaders can get more out of the inteview, better understand an applicant's potential, and eliminate the chances of alienating a quality candidate. READ MORE

The original value and objectives associated with spa facilities and wellness programming have surpassed preconceived departmental importance. This article reveals how spa and wellness aspects are disseminated throughout the whole guest experience, and how wellness motivated design and construction elements complement property development, enhance marketability and engagement and is spurring new growth across the hospitality sector. This article also examines how critical management adjustments, and product and service enhancements can significantly add value, increase RevPAR and improve average daily rate performance. READ MORE

There's a fine line between nodding to culture and addressing universal needs. When it comes to smart hotel design, David Ashen, founder and partner of interior design and brand consulting firm dash design, believes that owners and operators, and the designers and architects who partner with them, need to be mindful of the small details that can make or break a guests' travel experience. By looking at world trends, local architecture and cultural norms, properties can be developed as more relevant on both macro and micro levels; that is for global brands and the hotel's guests. READ MORE

Hotels need to change the way that we interact with guests and work harder to offer unique new experiences to create vibrant places that people want to go to - not just through. Successful ideas that I have implemented at my hotels have included supporting local artists, better embracing four-legged guests, working with local non-profits and getting children involved in the check-in process. These simple steps can help move the guest experience from transactional to experiential and ultimately boost revenues, lengthen stays and elevate the service industry as a whole. READ MORE