Getting the Most Out of the Hotel Hiring Process

By Zoe Connolly Co-Founder & Managing Director, Hospitality Spotlight | April 08, 2018

As an employer, the interview process is a critical piece of growing, supplementing or replenishing a team. While some hiring managers see it as a fun conversation and an exciting way to connect with people, others see it as a necessary evil that can't be avoided. For managers at properties who are looking to increase augment their teams, there are a number of steps they should take to get the most out of the time they're spending with candidates.

The steps below are meant to maximize the in-person hiring process.

  • Read the Resume

The average recruiter takes around six seconds to decide whether or not a resume is worth investigating further, according to an old study published by TheLadders. This incredible lack of diligence tends to trickle down to hiring managers, who spend slightly more time (assuming the candidate is lucky). Whether it's a phone screening call or the actual in-person interview, those in hiring roles should take the time to know a bit about who they are speaking with.

It's also a good practice to review the resume at each point of contact where a hiring manager will be interacting with a candidate. In cases where a few weeks pass between the phone interview and the in-person, most hiring managers can use a quick reminder of what the candidate has accomplished in his or her career.

To go an extra step, hiring managers should consider looking at the candidate's LinkedIn profile to see what types of content they are sharing and/or creating. This helps to get an even better idea of the candidate's history before speaking with them. It's important to remember that interviews work both ways; the candidate is also deciding if the role being offered is correct for them. A manager who (perhaps inadvertently) makes a candidate feel unimportant by seeming like they haven't taken the time to review the resume beforehand can alienate worthwhile potential employees.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.