
Hotel data can be messy and confusing. Traditionally, capturing and utilizing hotel guest data for a personalized experience has been a challenging process for hoteliers. Reservations arrive in the property management system (PMS) from a variety of sources with varying degrees of completeness and quality. This info may not always be reliable which can lead to service liabilities. It is easy for this data to get disorganized, such as duplicate profiles, and often times many hoteliers have more data than they know what to do with. This can be tremendously frustrating, especially in an industry that sees high turnover and long training cycles. READ MORE