
Until mid-20th century, a hotel's aesthetic was unique and customized to each location - either by design, as in the case of luxury properties built at the beginning of the 20th century, like the Waldorf Astoria or St. Regis, or by default, in the case of humbler regional hotels, motels and inns. The trend toward design standardization started in the 1950s in North America. Middle class prosperity mixed with modern interstate highways and cars designed for longer trips fueled an increase in leisure and business travel. But to offset the boundaries being pushed in personal exploration, travelers desired predictability in lodging. READ MORE