Addressing Hotel Guest Discrimination Claims

By John Welty Practice Leader, SUITELIFE, Venture Insurance Programs | April 02, 2017

Discrimination has been a hot topic in the news lately. The “Hate Has No Home Here” campaign, women’s marches, LGBTQ issues and Black Lives Matter protests are just a few examples of how Americans have been turning up the heat on what some view as existing but emerging threats to their race, gender, age, religion, or lifestyle.

On the corporate side, the discrimination issue has left virtually no industry untouched. In this article, we will examine the impact of the topic of discrimination as it continues to gain steam in the hospitality industry, in particular. We will also discuss examples, insurance coverages available as well as risk management tips.

With so many homeowners providing room rentals across the globe, it is not hard to imagine the variety of issues that can arise daily. A recent article in the New York Times, stated that Airbnb, the well-known home-sharing and short-term rental website, had seen numerous claims of discrimination by those renting out their homes – discrimination claims involving age, race, gender, and more. A Harvard University study found that the accusations stemmed from reports that those with “African-American sounding names” had a more difficult time securing rentals on the site.

Whether it may relate to gender identity, race, or even physical attributes, hairstyle, tattoos or political affiliation – it’s fair to say the repercussions related to accusations of discrimination are more prevalent today. Discrimination may be an age-old global problem, but people are fighting it more vocally now than ever before thanks to social progress and technology. Consider the power of the civil rights marches in the 1960s and multiply that by technical advancements that help people share information, and the result is a quickly growing movement with much less time and expense than in years past.

Discrimination: The Facts

Gender identity alone encompasses self-image, appearance, behavior or expression, which is far different from what has traditionally been recognized more simply as one’s legal sex documented on his or her birth certificate. When one considers this along with discrimination claims related to race, religion, age, and gender, there is no doubt discrimination is taking on a broader prevalence almost on a daily basis.

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.