Historically, hotel revenue managers, aided by sophisticated computer programs, helped their properties determine the proper balance between the volume of guest rooms rented, with the price charged to rent those rooms. As revenue management has evolved, other factors have been added to the equation. Now, it is not just rooms revenue that is evaluated. Hotels realize that an occupied room has the ability to generate other revenues within the property. Using data from our Trends® in the Hotel Industry survey we are able to analyze historical changes in all revenues earned by U.S. hotels. READ MORE

Training is an important aspect in every hotel as it is the basis for cultivating superior guest service, maintaining costs, retaining employees and increasing profitability. While some owners and operators may question the return on investment (ROI) of training, the effects of not placing importance on consistent, ongoing staff training can be far greater over the long run. Preparing employees for situations, outlining role responsibilities and explaining how they are important in overall success can lead to happier employees, alleviate misunderstandings, skirt potential issues and result in better guest experience. That leaves more time for staying focused and creating a positive guest experience. READ MORE

When designing today's hospitality venues, whether they're fully outfitted resorts, boutique hotels, or beach side bungalows, hoteliers are finding ways to streamline design and simplify the guest experience. Muted colors and minimal furnishings in combination with earthy textures, expansive views of the outdoors, fresh scents and liberal doses of natural light not only foster a sense of peace but also help today's travelers set aside everyday distractions for the serenity that simplified living provides. In this article, David Ashen, partner and founder of dash design, explores how today's hoteliers are making the most of the trend to simplify. READ MORE

Social responsibility enables a culture of caring within organizations in all sectors of business, including the financial services, manufacturing, and retail industries. At organizations of all sizes, from large Fortune 500 companies to small startups, individual team members find satisfaction in helping others and often appreciate the opportunity to do so, because acting with purpose provides a shared experience that is positive and contagious. As the groups business continues to evolve and sales professionals and corporate planners explore the latest bells and whistles, such as 3-D Selfie Stations, to get meetings attendees engaged and excited. READ MORE

It is commonly accepted today that revenue management is critical to the successful operation of any hotel. However, while the adoption of this strategic approach to pricing - and the advanced systems that support this - are becoming more widespread, there is still no industry standard for how to evaluate revenue management outcomes. This lack of universal criteria around how to assess revenue management can pose challenges in trying to sell the success of a program within a hotel, as well challenging how to accurately benchmark a hotel's revenue performance against its competitors. READ MORE