From guest services and operations to conference space and poolside dining, the need for a complex, connected and dependable network is critical to the success of any hotel. But without the proper planning, installation and maintenance, your network may be underperforming and not capable of handling the demand that is increasing exponentially by the day. In this article we explain why hiring a managed network services provider with certified project managers for your technology installation can help control costs, mitigate future risk and alleviate the burden of managing multiple vendors so you can open with confidence. READ MORE

When Google and other search engines changed their algorithms to be based on semantic search, branding, content marketing and social media took on a new role and a new level of importance. This integrated marketing mix can seriously catapult your hotel brand ahead of your competitors. I know, it always has - but even more so in the world of semantic search. Social media can help a clearly defined brand create true and authentic connections to a band of followers who, when ready to make a purchase decision, immediately consider your brand. READ MORE

Loyalty programmes have been around since 1981 and have evolved from simple offerings to customised offers for customers in exchange for their continued patronage. This is facilitated by the advent of a more complete single data view of the customer, long sought after by hotels and hospitality related companies. The obtainability of rapid results from complex data mining techniques have now enabled us to reach the point where we can customize offers for customers and reward them in ways that are specific to their needs and desires. READ MORE

When hotels are victims of data breaches, they take a hit to their reputation as well as to their bottom line. When they do not have a data breach response plan, proper security and a specialized insurance policy to adequately protect them, they find the consequences are even more severe. They struggle to respond quickly and accurately, and discover they are exposed to liabilities far beyond what they imagined. It's time hotels large and small recognize and prepare for what's happening in the hospitality industry. READ MORE

A hotel manager's job has never been simple. The more so in these changing times. More vocal clientele, the advent of social media and changing attitudes of the humanity at large means more possibilities of suffering very harsh verbal abuse from unhappy customers. How does a hotel manager cope up with this without letting his personal ego suffer and without letting his peace of mind be affected beyond a point? The article narrates a true story and a genuine attempt at separating work persona from personal ego leading to less stress and better results. READ MORE