Why You Need a Managed Network Services Provider
See the Big Picture:
By Scott Morrison Director of Marketing, Deep Blue Communications | February 21, 2016
From guest services and operations to conference space and poolside dining, the need for a complex, connected and dependable network is critical to the success of any hotel. But without the proper planning, installation and maintenance, your network may be underperforming and not capable of handling the demand that is increasing exponentially by the day.
How Has Technology Grown in the Hospitality Market?
Networks are no longer used only for pay-per-view movies, phone service and wired computer connections. These days, guests check-in and expect seamless services from the minute they enter the property to check-out – and everywhere and every minute in between. Not only do business travelers come armed with an average of three wireless devices, but now leisure and family travelers are well-equipped with smartphones, tablets, eReaders and wearables as well. People want to stream games, shows and movies while wearing a personal fitness device and accessing social media. All at the same time. Multiply this by hundreds of guests and we begin to see where our networks can fail, and where suddenly a bad connection becomes one negative review after another. Excellent connectivity for all technologies is no longer an option – it is a requirement.
But it isn't just the hotel guests who need reliable connections. Hotel owners and managers are utilizing devices and Location Based Services (LBS) to increase revenues and reward guests with loyalty programs, targeted offers and personalized service – all delivered on a network to their in-room video service, smart phone, email account, social media and e-commerce sites. The back end systems that run hotels rely on robust networks to keep business booming. For example, by connecting employees via handheld devices, managers can streamline communication so properties can optimize their daily operations and create efficiencies. New software and services are creating the opportunity for sales and guest interactions where none existed before. From security and operations to housekeeping and room service – each element of a guests' stay and an employee's day is touched in some way by technology.
How are Networks Changing to Accommodate the Growth?
In the golden olden days of implementing cable TV or a simple phone or computer system, multiple networks were managed by disparate vendors without anyone really looking at the big picture. But there is a growing trend these days towards a more integrated model that enables properties to add new services and functionality in a more cost effective way. Unlike even a few years ago, the hospitality industry is being taxed with understanding and implementing all of the security, technology and network services required to accommodate the proliferation of connected devices.