This article delves into the intricate balance between hotel marketing's ambitious storytelling and revenue management's pragmatic approach, highlighting the need for alignment across hotel segments from economy to luxury. It emphasizes the importance of marketing authenticity and strategic pricing to meet guest expectations and maximize profitability. The piece advocates for collaboration, innovation, and technology use to harmonize marketing and revenue strategies, ensuring promises are met with satisfaction. READ MORE

In this article, Jeff Pedowitz explores the potential of artificial intelligence in hotel management. With a focus on efficiency, Pedowitz explores how AI technologies can streamline operations, enhance guest experiences, and revolutionize the hospitality industry. The article emphasizes the importance of technology modernization, data management, and skill development to fully leverage AI's potential in optimizing hotel management efficiency. READ MORE

The world of lodging development is experiencing a revival throughout the nation now that COVID is behind us and new properties are thereby enjoying a resurgence of revenues and profits at the bottom line. This article will single out the key economic growth indicators needed to be present in a market that could spell disaster if not identified early on in the development process. READ MORE

Digital transformation and the leverage of technology play an important role in today's hospitality industry, especially in the post-pandemic era. Facing the challenges of labor shortage, the rising cost of operation, and the changes in consumer needs and behaviors, hospitality businesses need to pivot their services and products with the latest technology in order to keep their competitive edge. READ MORE

There is an old expression that says children will enter kindergarten as a question mark but will come out of college as a period. In this article, you will discover three engaging and fun tools that can take you and your marketing team out of your same-ol' same-ol' "period" thinking and back into your creative "question mark" selves. READ MORE