Social media continues to be a leading communication tool for both personal and business applications. For many, there are limits to the use of social media, but overall, we may be just scratching the surface of its future uses. This article will highlight trends in social media and examine how to plan and get organized on social media and measure your results. READ MORE

In the hospitality industry, the constant evolution of food and beverage trends can be challenging to keep up with. By engaging with an external industry expert, hoteliers can gain a valuable outside perspective and an introduction to new selections to create a wine list that transforms dining venues into top destinations that bring locals back as well as attract tourists. READ MORE

During economic shifts throughout a hotel's operating life, hotel operators need to be nimble and creative to optimize hotel operations. There are several ways in which owners and operators can work together to better weather an economic storm. Hotel performance analyses are one tool that can help with that. The following article describes the methodology and benefits of a typical hotel performance analysis. READ MORE

To meet the increasing demand for more transparency when it comes to their climate impact, hospitality brands will need to invest in technology that enables them to better collect, coordinate, communicate, and manage their sustainability data. In this article, we discuss the three factors most influencing the development of this technology: artificial intelligence, the push for regulatory compliance and investor demand. READ MORE

When it comes to adaptive reuse, there is so much potential to create value from underutilized assets. Whether it's modernizing guest rooms, adding new spaces, reworking property layouts, or introducing new amenities and food and beverage concepts, there is ample opportunity to unlock value with the perfect combination of creative vision, bold ideas and technical skills. READ MORE