It can't be said enough, good marketing brings about superior results. In an ever increasing world of competition, the push to make a website perform in the Search is paramount to results, but without a good marketing strategy, results will be null or even detrimental. This article will review the history of Search, what makes for good Search Engine Optimization, the keys to success in the Search, and a few of the Google's Search changes over the last year. The objective is to review great marketing tactics that can translate not only from Search Engine Optimization, but also on to other marketing efforts. READ MORE

In today's global economy, most people in the hospitality industry are working with customers and colleagues from a wide range of cultures. On one hand, hotels receive an increasing number of international travelers from all over the world. On the other hand, the industry's workforce is becoming more and more diverse as a result of immigration. This article examines how cultural differences can derail the recruiting process and create challenges even when everyone involved wants to do the right thing; it also provides suggestions that HR professionals and managers in the hotel industry can implement to recruit and integrate culturally diverse employees. READ MORE

Each generation of new employees present new challenges for leadership and hiring managers. How do hiring managers of Sales Talent adapt their recruitment practices to the characteristics which define the Millennial Generation? Conversely, how does GenY adapt themselves to be successful with non GenY supervisors and clients? If we are to build successful high performing sales teams, our leaders must be equipped to manage a team with multiple generational characteristics. We also need to coach and counsel GenY on the most effective ways to sell in this commodity driven sales environment. The traditional personal approach is no longer possible as technology is now an integral part of the sales process. READ MORE

Despite encouraging signs that the recession is well behind us, revenue, costs and profits are still under close scrutiny. Achieving a competitive edge, while at the same time "doing more with less" is a daily challenge for hospitality executives. Revenue management "changed the game" for hospitality when it came on the scene 20 years ago. By applying analytics the specific problem of room pricing, hotels were able to increase room revenue without increasing room cost. It's time to change the game again. To stay ahead, executives need to build this kind of fact-based decision making into the corporate DNA. READ MORE

Once one of the most under-loved and often misunderstood departments within a hotel, revenue management is today central to a hotel's ability to manage bookings and operate profitably. While the days of manually crunching numbers and trying to keep track of pages of spread sheets are slowly being replaced by a more strategic approach, we look at how guest data is being gathered and interpreted in today's modern hotel environment and how a hotel can turn a revenue manager into a revenue leader whilst creating a sustainable revenue management culture across all departments. READ MORE