If you are having trouble viewing this email, please
click here |
|
|
 |
JUNE Sales & Marketing: Selling Experiences |
Tuesday June 25, 2019 |
|
|
|
How Micro-Experiences Can Maximize Guest Experiences in Hotels
By Margaret Rogers, Vice President, Pariveda Solutions
Why do you travel? For the majority of people, a hotel is simply a place to sleep and keep their valuables while they explore new and exciting locations and activities. With the (possible) exception of a few ultraluxe all-inclusive resorts, nobody travels somewhere just for a hotel. They travel for the immersive experiences they'll have. A report by Google noted that 82% of leisure travelers don't consider choosing an accommodation provider when they first start thinking about a trip. This might strike many hoteliers as a harsh reality, but savvy industry pros will see it as an opportunity. Understanding a hotel's role in creating a guest's overall travel experience is the first step in delivering tangible value.
|
 |
|
|
|
| TRENDING THIS WEEK |
How to Motivate and Inspire Staff During Hotel Transformation
By Jeff Hart, General Manager, Los Angeles Airport Marriott
Jeff Hart, General Manager of the Los Angeles Airport Marriott shares tangible and practical insights and tips on how hotel executives can motivate and inspire the team during a hotel renovation. From facelifts to complete overhauls, properties must take the necessary steps to stay up-to-date with current trends, latest technologies, and the needs of today's travelers – which brings many hotels to renovation. Hart discusses the idea that during a renovation, emphasis must be placed on inspiring and uplifting staff, as it is their overall project knowledge, enthusiasm, and feelings towards the transformation that ultimately trickles down to the guest and the experience they have on property. Keeping the staff motivated, invested, and enthusiastic is a vital piece of the job when it comes to team leadership, and Hart shares nine tools in which managers can do so.
|
|
|
|
|
|
|
|
|
|
DAILY HEADLINES - Tuesday Jun 25, 2019 |
|
|
|
|
|
|
|
 |
More from our online Library Archives... |
|
Overview: The Increasing Costs of Hotel Customer Acquisition
By Allison Handy, Senior Vice President, Sales & Marketing, Prism Hotels & Resorts
When I speak with my industry peers, asset managers and owners lately, they tell me that the number one thing keeping them up at night is the increasing cost of customer acquisition. To appreciate why that concern appears to be not just prevalent, but justified, we first need to take a step back and look at the bigger picture about what is currently taking place in the hotel industry. Understanding why rising acquisition costs are an issue—and appreciating some of the complexities involved in the strategic and perspective shifts that will likely be required to effectively address that issue¬—is essential for hotel professionals who want to continue to thrive in an evolving industry.
|
|
|
|
|
|
Why Call Centers Are Still Effective
By Wendy Blaney, Chief Sales Officer, Atlantis Paradise Island Resort
In a world where almost everything is done digitally, it is important to remember how impactful a two-way conversation can be for consumers interested in booking travel. There is no denying that it has become easier and easier to plan trips online, and purchase products almost instantly - yet there are still many customers who want the personal touch and assurance that they truly understand what it is that they are buying. They want someone to provide direction, answer questions, and give them "insider" information. This is especially true for a dynamic destination like Atlantis where there are an abundance of options. Our guests aren't just interested in a resort, they are seeking a coveted, catered experience.
|
|
|
|
Marketing to Millennial Family Travelers and Gaining Loyalty
By Jon Conching, Director of Sales, Marketing and Events, Hyatt Regency Waikiki Beach Resort and Spa
While the millennial traveler is a relatively new demographic, these Gen Y travelers are becoming increasingly important for resort marketers to target in order to gain enduring brand loyalty and consumer trust. They make up a quickly-growing demographic seeking thoughtfully-curated leisure and business experiences and use various mediums to research and finalize travel-related purchases. According to Pew Research, millennials represent the largest generation of consumers today, totaling 75.4 million, surpassing the 74.9 million Baby Boomers. Within this group of consumers, is the millennial family traveler - individuals or couples with children who are looking for travel experiences that fit their wants and needs as a family unit.
|
|
|
|
|
 |
July 2019: |
|
Hotel Spa: Pursuing Distinction |
The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.
|
|
|
|
|
