Ocean Properties Launches Customer-centric Electronic Marketing Program
DELRAY BEACH, FL, June 26, 2007. As customers' expectations and demands increase within the hotel industry, Ocean Properties Ltd. announces the launch of its new electronic customer relationship management (eCRM) program for its properties across the United States and Canada. In association with ZDirect Inc., a premiere email service provider (ESP) specializing in the hospitality industry, Ocean Properties intends to establish a competitive advantage by cultivating relationships with its guests offering flexible, targeted and customer-centric strategies that deliver "the right message to the right person at the right time." According to Loren Gray, Director of eCommerce, "with our new email platform we can now deliver a better customer experience by giving them exactly what they want, bring guests back time and time again, and enhance value and return on investment for our properties. We are very excited."
About Ocean Properties, Ltd. Hotels & Resorts
With corporate headquarters in Delray Beach, Florida; Portsmouth, New Hampshire; and Montreal and Toronto, Canada; Ocean Properties, Ltd. Hotels & Resorts is one of the country's largest privately-owned franchisers of hotels and resorts. For more information on Ocean Properties Ltd., please visit www.oplhotels.com, or contact Loren Gray at 561-274-2323.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
