Tips on Posting
Tips on how to craft an effective news release
The Hotel Newswire, our proprietary news release distribution service, is the industry's leading news resource with the largest registered readership available. It is circulated each business day and provides up-to-date information on hotel openings & acquisitions, executive appointments, business & finance, as well as the latest industry products and services.
As a result, the Hotel Newswire continues to flourish as a major news source, owing to the valuable content we publish, as well as employing advanced SEO practices which preserve our top rankings with all the major search engines.
In addition, you can add photos and videos to your Hotel Newswire news release. This will help to expand your reach and increase your views. It will also enhance your chances for re-tweets, shares and likes.
1. Grab attention with a good headline
The beginning of a news release -- just as with a magazine article, book or promotional pamphlet -- is the most important. A strong headline (and, for that matter, email subject line when you send out the pitch) will pull in readers seeking good stories. Your headline should be as engaging as it is accurate.
2. Get right to the point in the first paragraph
Today's business people are busy. You must assume that they will only read the first sentence and then scan the rest -- and even that's a generous assumption. Get the message of your news release out quickly. Every important point should be addressed in the first few sentences. The subsequent paragraphs should be for supporting information.
3. Include hard numbers
It's easy to fill up a page with a creative, colorful narrative. Leave the artistry to the writers -- pack your news release with hard numbers that support the significance of your product or announcement. If you're claiming a trend, you need proof to back it up. Quantify your argument and it will become much more compelling.
4. Make it grammatically flawless
Proofread your news release -- and let a few other people proofread it as well -- before sending it out. Even a single mistake can dissuade a reader from taking you seriously.
5. Include quotes whenever possible
There is a source of natural color that cannot be replicated: quotes. Including a good quote from someone in the company or close to the product/event can give a human element to the news release, as well as being a source of information in its own right.
6. Include your contact information
A common oversight that can render a news release ineffectual is a lack of contact information for interested parties to follow up with. Whether you or someone else at the company is the point of contact, don't forget to include an email address and phone number on the news release. Hotel Newswire will guide you through setting up a news release template so that the contact information is automatically added to your news release.
7. One page is best -- and two is the maximum
As with most good writing, shorter is usually better. Limit yourself to one page, though two pages is acceptable. Hotel Newswire news releases average around 500-700 words. This will also force you to condense your most salient information into a more readable document.
8. Provide access to more information
You should limit your news release to one page (or two, if you must), but that doesn't mean you can't show readers how to learn more. Providing relevant links to your company's website, where readers can learn more about your mission and what you've already accomplished is a crucial element to the news release.
Don't make readers search on their own for more information -- guide them as quickly as possible to your website, and keep their interest piqued.
Eric Mower + Associates.
Global Demand Generation, Duetto
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