ARTEH Comes to South Africa
MAY 8, 2007. ARTEH(R) Hotels and Resorts has penetrated a new market. Now, the Independent Hotel Chain offers accommodation at Pezula Resort Hotel & SPA and Cape Grace in South Africa. ARTEH(R)Hotels and Resorts strongly invests in expanding the brand to foreign markets. Now, in 2007, only 3 years after repositioning the brand, ARTEH(R) is on the verge of have the quadruple number of hotel members.
2004 staged the beginning of a new business strategy, giving way to the Independent Hotel Chain with the most visibility in Portugal, and is currently ranked the top 3 Soft Brand Hotel Chains in the World, according to Alexa, Netcraft and Ranking.com internet stats.
ARTEH(R) officially announced having entered the African market in January, during the tourism trade market, BTL (Bolsa de Turismo de Lisboa) after inviting the new member Sublime Ailluers in Marrakech, Morocco, to join the Club.
The BTL held yet another surprise, where a preliminary contact with Pezula Resort Hotel & SPA was made. Today, not only is this Resort Hotel and SPA a member, Cape Grace has also become part of the ARTEH(R) World.
Pezula Resort Hotel & SPA offers a top luxury experience in Knysna, South Africa's Favorite Town, Winner of the Engen Town of the Year Competition, one of the best stops along the Garden Route, and Cape Grace, an intimate atmosphere along the Victoria & Alfred Waterfront in Cape Town.
Although Africa is in the spot light, Europe has not been left behind. The Independent Hotel Chain counts with another 2 members. The Hospes Lancaster, in Paris, and 155 Via Veneto, in Rome. More information will be available soon.
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