Discover the World Marketing Targets Vacation Ownership
DECEMBER 6, 2005. Discover the World Marketing is unveiling plans to launch a unique sales division in cooperation with travel agencies, targeting vacation ownership, one of the fastest growing segments of the travel industry.
Scheduled for launch in the first quarter of 2006, the program features globally recognized resort brands across the US.
The program will use travel agencies as a new distribution channel for the multi-billion dollar vacation ownership industry, introducing new ways to earn commissions for participating agencies.
Discover's program will be introduced in 12 major US markets -- Atlanta, Boston, Chicago, Denver, Houston, Los Angeles, New York, Orlando, Philadelphia, Phoenix, San Francisco and Seattle -- followed by international expansion through Discover's global network of more than 80 offices in 54 countries.
"Our expansion into the vacation ownership arena is a natural progression for Discover," said Rick Cooper, Discover's Vice President of Strategic Planning and Development.
"Working in cooperation with participating resorts, we are introducing the agency distribution channel to provide our partners with pre-qualified tour generation, offering a higher propensity to purchase vacation ownership."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
