Lexington Promises 100% ROI, or You Don't Pay
MAY 28, 2009 - "I am so confident that The Lexington Collection has the best resources in the upper-mid to upscale lodging segments that I promise your Return On Investment will exceed 100 percent of your membership fees. If it doesn't, then we haven't done our job, and we will waive your membership fees," stated a very confident Roger Bloss, President, CEO and founder of Vantage Hospitality Group, parent company of The Lexington Collection and Americas Best Value Inn.
In one of the boldest moves in the history of the lodging industry, Vantage first offered this incredible promise to its 800+ members of Americas Best Value Inn last year. Now that its newest brand, The Lexington Collection, is steadily adding new properties to its portfolio, Bloss is offering the same promise to Vantage's upper-mid to upscale property owners. "Our primary job as a membership brand is to provide outstanding value to our members," said Bloss.
"The premise is simple, The Lexington Collection promises to deliver more revenue than what an owner pays in membership fees," said Bernie Moyle, COO and CFO of Vantage Hospitality. "If we don't, we will work directly with the member to put an action plan into place. If, after a determined amount of time, we are not exceeding the member's goals, we will waive the membership fees until acceptable delivery of business is realized."
Vantage Hospitality is known for shaking up the lodging industry. In only nine years it has organically added over 850 properties, combined of The Lexington Collection and Americas Best Value Inn, to its system by providing hotel owners with an affordable alternative to franchising through low, flat fees; short-term contracts; and a voice and a vote in the brand's direction; while providing outstanding marketing, reservation, and electronic resources.
"Vantage's ROI Promise is an excellent opportunity for our brands to critique their programs. We feel very strongly that any company, hotel brand or otherwise, that doesn't subject itself to analysis on a regular basis, won't be competitive for long," said Bloss. "Although no company is infallible - they must be responsive. When issues arise, they need to be addressed quickly and positively and this ROI Promise is an early warning system for Vantage and benefits both of our brands.
"Vantage Hospitality stands alone when it comes to putting its membership interests first," said Bloss. "We encourage an open-door policy, and certainly we're the only major hotel chain that will promise a positive Return on Investment."
For more information about this Return on Investment Promise and for general membership information regarding The Lexington Collection, please visit www.LexingtonCollection.com or call 1-877-LEX-7171.
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