Eaton to Operate Three Greenland Group Locations in China
December 17, 2009 - Eaton Hotels International, a premium affiliate of Langham Hotels International, has signed three agreements in the People's Republic of China for its first upscale Eaton Luxe and midscale Eaton Smart brands with prominent property developer, Greenland Group. Langham Hotels International is a wholly owned subsidiary of Hong Kong-listed company, Great Eagle Holdings. It enjoys a legendary hotel heritage dating back to 1865 when The Langham in London originally opened as Europe's first Grand Hotel. Today, its properties on four continents reflect that heritage of elegance in design, innovation in hospitality, genuine service and captivation of the senses.
The group is currently pursuing an aggressive portfolio growth strategy using its distinctive brands and affiliates - the luxuriously enchanting Langham, the stimulating and artistic Langham Place, the sophisticated and upscale Eaton Luxe and the modern spirited
midscale Eaton Smart.
The first management contract under the Eaton Hotels portfolio will be for the upscale Eaton Luxe, Nanqiao, which will open in 2010, located in the heart of southern Shanghai's fast growing business district. This will be followed by the openings in 2011 of Eaton Luxe, Xinqiao, Shanghai and midscale Eaton Smart, Honggutan, Nanchang in Jiangxi province.
The new brands are designed to give asset owners maximum returns while still ensuring that guests can enjoy simple yet sophisticated experience with both a sense of place and high quality service. The first Eaton Luxe will form the vanguard of approximately 10 properties within 5 years in Asia.
Brett Butcher, Chief Executive Officer of Langham Hotels and Eaton Hotels International said: “We're delighted to be partnering with the Greenland Group to launch the new Eaton brands. It's appropriate that we will showcase our new brand in a year that will see Shanghai on the global stage at Expo 2010. This sophisticated yet simple lifestyle brand will speak to both business and leisure travellers.”
Madame Zhang Yun, Vice President, Greenland Group said: “We were seeking a brand which would add value to the hospitality landscape and truly stand out with effortless simplicity yet matched our desire to deliver true service. We were impressed by Eaton Hotel's ability to market creatively and deliver results. It was a case of double happiness as we were able to be the first to pioneer an exciting new brand concept not just in China but the world.”
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
