AGORA Hospitalities Signs Cross Marketing Agreement with Kosmopolito Hotels
29 Hotels in Total in AGORA Hotel Alliance
March 1, 2012 - AGORA Hospitalities Co., Ltd. (President& CEO, Aya Aso, with its registered office in Minato-ku, Tokyo) has signed the Cross Marketing Agreement on 13th February 2012 with Kosmopolito Hotels International ("KHI"), a company incorporated in Hong Kong. With this execution, Agora Hotel Alliance now has 29 hotels in total after KHI's 23 hotels have joined the alliance.
KHI is a hotel company which boasts the highest room occupancy rates in Hong Kong, managing 23 hotels or approximately 6,600 rooms mainly in Hong Kong including those under construction. KHI, listed on the Main Board of The Stock Exchange of Hong Kong since October 2010, currently develops and manages 12 hotels in Hong Kong, 5 hotels in Malaysia, 4 hotels in China, 1 hotel in Singapore and 1 hotel in London. KHI deploys its business with 4 brands: the 5-star Grand Dorsett brand, Boutique Series by Kosmopolito with a record of winning a number of awards and design-savvy interior , Dorsett Regency categorized into mid-level business hotels, and Silka Hotels, a value-led brand.
The business vision of AGORA Hospitalities CO., Ltd. is to market and promote the country of Japan via strategic marketing alliance with Asian hotel groups to bring the world closer to beautiful country of Japan; and at the same time to improve the personnel interchange and joint procurement as well as the sales of inbound and outbound guests and promotion of the hotel business in both countries.
With the agreement, AGORA Hospitalities Co., Ltd. will further expand the alliance to 40 hotels in total by the end of this year through domestic strategies such as acquisition of hotels, management contracts, business alliance and business support in Japan. The services provided to the accommodation facilities in the alliance are referred to hereinafter.
“Kosmopolito is a hotel business company with the highest occupancy rates in Hong Kong hotel market and has been rapidly growing for several years. Even today, tourists and business travellers from all over the world including mainland China visit Hong Kong and it is not an exaggeration to say that one in ten visitors to Hong Kong stays in one of the hotels of KHI. With this alliance, I would like to achieve two objectives. One is to provide the tourists in the world with more experience of the city center and local areas in Japan what we call “a collection of beautiful country Japan” and another one is to reduce costs by making the most of the alliance scale exceeding 7,000 in the total number of rooms. By centralizing common business processes, AGORA Hotel Alliance would like to assist member hotels to improve the environment for them to do the best for their guests.” says Aya Aso, President & CEO of AGORA Hospitalities Co., Ltd., regarding the advantages and purposes of the agreement.
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