Nylo Hotels Launches New Website to Enhance Guest Experience

The boutique hotel brand revamps its online presence with specials and promotions, user polls, interactive maps, blog posts and a clean, minimalist design

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. October 11, 2013

DALLAS, TEXAS - October 11, 2013 - NYLO Hotels LLC today announced the unveiling of its new website at nylohotels.com - a fully renovated, virtual "lounge" for loyal and prospective guests. NYLO Hotels worked with Milestone Internet Marketing, Inc. a leading digital marketing and software service provider for the lodging industry, to develop the hotel group's new search optimized and responsive website.

"We are thrilled to reveal our completely redesigned website - with a suite of enhanced features - to NYLO guests around the world," said Mike Mueller, CEO of NYLO Hotels. "This site serves as a digital extension of our five hotel locations in Texas, Rhode Island and New York. From the enchanting photography of our urban loft-style rooms to the high-tech convenience of our online tools, today's NYLO website offers new or returning guests everything they need for a refreshing getaway."

Visitors will first notice the website's simple design, which focuses attention on stunning, oversized photos throughout the site. This imagery helps potential guests fully experience the hotels' unique architecture and decor before ever setting foot on one of the properties.

“NYLO's new website represents one of the most technologically advanced and visually appealing hotel industry websites. The site is fully responsive and renders perfectly on desktop, PC, and mobile screens. Site has robust destination content, state-of-the-art events calendar for hotels' local markets and is a storehouse of local information thereby increasing engagement and interaction on the website. In addition, the site is technically optimized for search engines with schemas, meta-tags, and several other features. The initial results already show a significant increase in traffic and conversion on the website. We are excited to have worked on redeveloping this website with the talented NYLO team,” said Milestone's CEO, Anil Aggarwal.

Website visitors will also enjoy:

• Online reservations that account for group, promotional or coupon codes when quoting room prices

• Events for each hotel location that can be sorted by event type or date, and viewed in list or calendar format

• Blog with RSS feed featuring local attractions and hotel news

• Interactive maps and directions to each hotel location

• Expanded specials with reduced-rate options plus VIP vacation packages

• More nearby things to do, including links to sporting events, shopping, golf courses, spas and restaurants

• Opinion polls where visitors can cast their votes on the NYLO offerings that most interest them

• Translation tool so international guests can view the site in seven different languages

• Responsive design that automatically customizes the layout and functionality based on how users access the site, whether through their iPad, smart phone or a Web browser on their laptop; the site layout also adjusts automatically when visitors change their window size, so they always see the full view with no need for horizontal scrolling

NYLO Hotels plans to implement more website upgrades over the next year, based on guest and user feedback.

About NYLO Hotel

NYLO Hotels offer a unique alternative for travelers seeking a reprieve from the traditional, uninspiring hotel experience. NYLO Hotels combine the dynamic qualities of urban loft-style living with best-in-industry services and amenities in a boutique hotel setting.

A NYLO stay is a lifestyle experience in a highly social atmosphere rich in design, art, music, energy and comfort. NYLO Hotels' contemporary custom furniture and fixtures provide a comfortable, residential feel; and destination bars and restaurants blend an urban ambiance with the local market for a truly one-of-a-kind experience.

NYLO caters to both business and leisure travelers who seek an energized, fun and relaxed lodging option that offers a substitute to the bland, one-size-fits-all experience found in many hotels.

NYLO operates five locations across the country, including New York City; Providence, R.I.; Las Colinas, Texas; Plano, Texas; and Dallas. For reservations or more information, visit nylohotels.com.