The Lane Hotel Partners with Stash Hotel Rewards

Boutique Hotel Becomes First Independent Property in New Hampshire to Offer Stash Rewards Points

. December 10, 2013

KEENE, NH - December 10, 2013 - The Lane Hotel, one of New England's most historically unique hotels, announced today that it has partnered with Stash Hotel Rewards, the nation's largest point-based rewards program for independent hotels. As a result of this partnership, Stash members are now able to earn and redeem points at The Lane, the first independent hotel in the state of New Hampshire to offer a rewards program to its guests.

“Partnering with Stash allows us to offer our guests a points program that's extremely competitive with the programs offered at larger chain hotels here in Keene - and throughout New England,” said Alex Bates, Area GM for Colwen Hotel Management. “Stash also contributes greatly to the unique character of our hotel, providing yet another valued attribute that sets the property apart from other independent hotels in our region.”

Located on what is known as “the widest Main Street in America,” The Lane Hotel was originally home to Goodnow Department Store, which was open from 1891 until closing its doors in 1995. After major renovations were made to redesign the interior, upgrade the structural elements of the building, and preserve the original character, The Lane Hotel opened its doors in 2011. Since its opening, The Lane Hotel has become a popular destination for area celebrities and frequent travelers who seek out the independent hotel experience.

“Leafy streets, artisan shops and artists' studios, and historic architecture: The Lane Hotel is located in the middle of a classic New England town,” said Jeff Low, Founder and CEO of Stash. “Rooms are like urban lofts with coffered ceilings and arched windows, and the fireplace lounge offers a warm spot for evening cocktails.”

Travelers can join Stash for free at www.stashrewards.com. Stash members earn five points for each dollar spent on eligible room rates and can redeem them at nearly 200 unique independent hotels across the U.S. Stash points never expire, and redemption is simple, without blackout dates or category restrictions found in many chain programs. Stash partner hotels also provide members with access to exclusive travel deals.

About Colwen Hotel Management Colwen Hotel Management Inc. manages a portfolio of full-service and limited-service hotel properties across the northeastern United States - including The Lane Hotel. Colwen Management oversees the management of hotel properties, directs all activities within the properties, and maintains standards set by Marriott Corporation, Hilton International and owners.

For more information visit, www.colwenhotels.com.

Media contact:

Jeff Pecor
T: 8024971932
E: jeff@tailwindpr.com

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