Palladium Aligns with Hard Rock for Second European Property, Hard Rock Hotel Tenerife in Spain
CANARY ISLAND, AD. October 29, 2015 - Following the successful launch of Europe's first Hard Rock Hotel in Ibiza in May 2014, Palladium Hotel Group has again aligned with Hard Rock International, owner of one of the world's most recognised and iconic brands, to create a second European property on the Spanish island of Tenerife.
Opening in autumn 2016, the new beachfront resort is a total renovation of the Spanish hotel group's Fiesta Hotel Playa Paraíso complex and sits on the Canary Island's sunny southern coast near Adeje. The hotel will offer family-friendly and adult-only experiences through its five-star facilities and services, while reflecting the immersive music environment for which Hard Rock Hotels & Casinos are known for.
A total of 624 rooms, including 266 suites, will be split across two towers - Oasis and Nirvana - combining contemporary interiors and lavish amenities radiating style and energy. The Rock Royalty Level, located on the 14th, 15th and 16th floors of the Nirvana Tower, will house rock star-worthy suites offering exclusive services such as a private concierge and VIP check-in. Guests will also enjoy privileged access to a private lounge on level 16, boasting amazing views of the Atlantic Ocean. The Rock Star Suite will offer 154 square metres of extravagance with incomparable sea views from a glass-walled terrace, as well as a stylish 50 square metre living room and master bedroom. All this will be complemented by Hard Rock International's priceless collection of music memorabilia, which will be displayed prominently throughout the hotel.
Hard Rock Hotel Tenerife's guests will be able to choose from wide array of leisure options, including three pools, access to a natural saltwater lagoon and a recreation area featuring a concert arena, main stage for visiting artists and a beach club complete with Balinese beds, all just steps from the property. The hotel will also boast signature Hard Rock facilities including a Rock Spa®, Body Rock® gym and world famous Rock Shop® featuring Hard Rock's exclusive merchandise specially designed for the Tenerife hotel. Additionally, a 620 square metre convention centre with state-of-the-art technology will host up to 525 people for meetings and events.
Adult guests can indulge in the Rock Spa®, an immersive and energetic experience, offering the ultimate in pampering with a vast range of health and beauty offerings. For a fully immersive music-centric spa experience, Hard Rock's new 'Rhythm & Motion' signature spa treatments utilise amplified vibrations, pressures and patterns, as the foundation of its treatments, offering guests a rhythmic massage journey. Whether opting for a long steam, a plunge into an invigorating ice bath or a soak in the 920m2 indoor and 650m2 outdoor thermal water areas, Hard Rock Hotel Tenerife will ensure that guests maintain a state of bliss throughout their holiday.
Three unique kids clubs will keep younger visitors entertained with Lullaby for those aged six months to three years; Hard Rock Roxity Kids Club for four to 11 year olds, hosting a wide range of music-based activities, games, workshops and competitions; and Teen Spirit for 11-17 years olds, featuring a virtual gaming area, Xbox Kinect, PlayStation, tablets, billiards, table football and giant chess, among other activities.
Six restaurants will offer a huge selection of culinary delights from around the world, including traditional Spanish flavours at a tapas restaurant, an Asian restaurant, and a steakhouse. There will also be an all-day buffet, serving mouth-watering dishes anytime of the day or night, a sports bar, 3rd Half, offering Tex-Mex and international dishes in front of multiple giant screens, and The Beach Club at Hard Rock Hotel Tenerife located right on the edge of the seawater lagoon. In addition to the dedicated restaurants, a further six bars will offer opportunities for an aperitif, after-dinner drink, freshly brewed coffee or thirst-quenching cocktail by the pool.
For some of the best views of the island, the rooftop sky lounge bar, located on level 17 overlooks some of Tenerife's most impressive scenery, from the majestic Teide; Europe's highest volcanic cone and Spain's tallest mountain, to the lesser known Canary Island of La Gomera. The impressive bar terrace, which is open to the public, will offer a varied cocktail selection and live music, set to be one of the best spots on the island to enjoy the magnificent sunsets.
Hard Rock Hotel Tenerife will offer guests an immersive musical experience, relevant to all generations, with an energising event programme of live concerts at the hotel's open-air stage area, adjacent to the seawater lagoon with a capacity of 5,000 people. DJ sessions, acoustic bands and vocalists will also play in various parts of the hotel throughout the day.
For those looking to try their own hand as a rock star, Hard Rock's Sound of Your Stay® amenity program allows for in-room guitar jam sessions, streaming playlists available upon check-in and in-room delivery of professional DJ equipment.
The opening of the dynamic Hard Rock Hotel Tenerife sets a new precedent for Tenerife, and the Canary Islands, and will showcase the islands as an exciting, enthralling, high-energy and vibrant holiday destination more so than ever before. For more information on Hard Rock Hotel Tenerife, visit www.hardrockhotels.com/tenerife.
About Hard Rock International
With a total of 203 venues in 64 countries, including 156 cafes, 22 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Lagos and Busan, South Korea. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.
About Palladium Hotel Group
Palladium Hotel Group is a Spanish hotel chain with over forty years of experience. The chain has 50 hotels in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil and operates four brands: Palladium Hotels & Resorts -with four brands: The Royal Suites by Palladium, Grand Palladium Hotels & Resorts, Palladium Hotels and Palladium Boutique Hotels (with Agroturismo Sa Talaia)-, Fiesta Hotels & Resorts, Ushuaïa Ibiza Beach Hotel, Ayre Hoteles -with Only You Hotel & Lounge Madrid-, and a special product: Hard Rock Hotel Ibiza. The Palladium Hotel Group hotels are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value. Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM). www.palladiumhotelgroup.com
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
