RAR Hospitality Completes Renovation of El Cordova Hotel in Coronado, California

USA, San Diego, California. July 09, 2018

RAR Hospitality and El Cordova Hotel are proud to announce brand new
accommodations and completed renovations at the 43-room boutique
property, enhancing the affordable luxury guest experience. Hotel
management firm RAR Hospitality managed the $1M hotel upgrade which was
completed in early June 2018.

“The completion of this renovation is a milestone for the iconic El
Cordova Hotel,” said Bob Rauch, founder and CEO of RAR Hospitality.
“Nothing can replace the historic property's natural beauty and charm,
and El Cordova is dedicated to always providing guests with the utmost
comfort, personalized service and the latest amenities.”

El Cordova Hotel offers an informal Spanish garden and courtyard
environment, a heated outdoor pool, hot tub and attentive staff to
ensure a memorable stay. New to the hotel are the updated lobby,
standard and deluxe guest rooms, and spacious one to two-bedroom suites
with comfortable bedroom furniture, modernized bathroom fixtures,
thoughtful amenities such as free WiFi internet and flat screen
televisions with complimentary HBO.

Standard rooms - Standard rooms are 200 square feet and include king-size beds, bathrooms, closets and study desks.

Deluxe rooms - The 250-square-foot Deluxe rooms feature a single king bed, walk-in closet and full bathroom.

One-bedroom suites - Ranging from 500 to 600 square feet, the one-bedroom suites have complete living room area with a sleeper sofa, full kitchen, small dining area, separate bedroom, and full bathroom.

Two-bedroom suites - The two bedrooms each include queen-size beds and the suites have one bathroom to share. Full kitchen with appliances such as a refrigerator, microwave, and in-room coffee maker, dining area, and living room with sleeper sofa make this suite ideal for small families or groups.

Deluxe two-bedroom suites - The Deluxe two-bedroom suites have two separate bedrooms with a king bed in one room and either a king bed or two queen beds in the other room. The suites include in-room kitchens, living rooms, dining areas and two full bathrooms suitable for larger families.

Casa Grande suite - With 1,500 square feet, the unique suite has a master and a secondary bedroom with specialty king beds and a very spacious living room. Accommodations include an 800-square-foot meeting room, formal dining room with conference table, complete kitchen, executive bathroom with vanity bathtub and separate shower, and balcony with a view of the Pacific Ocean.

Located on Coronado Island's quintessential Orange Ave., the hotel provides the ideal seclusion that the island has to offer for an idyllic getaway and a prime location near popular attractions. El Cordova is one block from majestic beaches of the “crown jewel” island, within walking distance to bohemian beach shops, art galleries, restaurants, and recreational activities including surfing, sailing, and biking, and just a short drive and ferry ride away from Downtown San Diego. Daily room rates start from $269.

El Cordova is part of RAR Hospitality's boutique hotel collection including Carlsbad by the Sea Resort, The Keating Hotel and The Lafayette Hotel, Swim Club & Bungalows.


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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.