San Francisco’s Storied Hotel Triton Launches Multi-Million Dollar Renovation to Be Completed by October 2018

USA, San Francisco, California. July 25, 2018

Hotel Triton announces its multi-million-dollar property renovation
and redesign today, along with all new branding. Located at the center
of the Grant Avenue shopping corridor - just steps away from the
Financial District and Union Square - the historic boutique hotel
entrusted Hospitality Design Awards winner Liubasha Rose of creative
firm Rose Ink Workshop to oversee the design overhaul and transformation
of the brand.

Targeting the property's 140 guest rooms and bathrooms as well as the
lobby, the contemporary redesign - set to be complete by October 2018 -
delivers a total property transformation to appeal to an eclectic group
of discerning international travelers and Bay Area locals.

Inspired by the property's cultural legacy, Liubasha aimed to create
bright, energizing spaces that draw from worldly culture and local
artifacts, delivering a space that brings together the comfort of a home
and the style of a boutique hotel.

“We were inspired by the Danish concept of Hygge, which is the
feeling of coziness and comfort,” says Rose. “It was important for us to
infuse this element of contentment and well-being throughout the
property, without forgoing elegance and sophistication.”

The rooms and suites feature Carrera marble finishes, custom furniture and elevated drapery; A standard room features a decorative lounge chair and round dining table, custom upholstered bench, a marble vanity with a custom decorative mirror, and Frette linens. Rose Ink Workshop contributed custom designed lighting fixtures, fabrics, and furniture. Bathrooms, showers and guestroom entryways, meanwhile, are finished with Carrera marble and include Waterworks plumbing fixtures.

Recently completed in June, the lobby similarly pulls through the modern luxury approach, featuring Bordiglio marble floor, wood ceiling beams, and a custom glass-blown chandelier. The space boasts a globally-curated selection of art and eclectic pieces of furniture, including a collection of Nigerian Yoruba Crowns and a display case filled with minerals from around the world, including sulfur and pink opal.

Most notably, the lobby features a mural that was serendipitously discovered behind the walls during the hotel's demolition. Created by Persian artist Jon Oshanna in the 1940s, the artwork beautifully depicts Mission Dolores, San Francisco's oldest intact Mission in California, built in 1776 (and the oldest building in San Francisco), as well as City Hall.

With an evolved brand approach, the reinvigorated Hotel Triton reestablishes itself as a must-see cultural destination in the heart of San Francisco.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.