San Francisco’s Storied Hotel Triton Launches Multi-Million Dollar Renovation to Be Completed by October 2018

USA, San Francisco, California. July 25, 2018

Hotel Triton announces its multi-million-dollar property renovation
and redesign today, along with all new branding. Located at the center
of the Grant Avenue shopping corridor - just steps away from the
Financial District and Union Square - the historic boutique hotel
entrusted Hospitality Design Awards winner Liubasha Rose of creative
firm Rose Ink Workshop to oversee the design overhaul and transformation
of the brand.

Targeting the property's 140 guest rooms and bathrooms as well as the
lobby, the contemporary redesign - set to be complete by October 2018 -
delivers a total property transformation to appeal to an eclectic group
of discerning international travelers and Bay Area locals.

Inspired by the property's cultural legacy, Liubasha aimed to create
bright, energizing spaces that draw from worldly culture and local
artifacts, delivering a space that brings together the comfort of a home
and the style of a boutique hotel.

“We were inspired by the Danish concept of Hygge, which is the
feeling of coziness and comfort,” says Rose. “It was important for us to
infuse this element of contentment and well-being throughout the
property, without forgoing elegance and sophistication.”

The rooms and suites feature Carrera marble finishes, custom furniture and elevated drapery; A standard room features a decorative lounge chair and round dining table, custom upholstered bench, a marble vanity with a custom decorative mirror, and Frette linens. Rose Ink Workshop contributed custom designed lighting fixtures, fabrics, and furniture. Bathrooms, showers and guestroom entryways, meanwhile, are finished with Carrera marble and include Waterworks plumbing fixtures.

Recently completed in June, the lobby similarly pulls through the modern luxury approach, featuring Bordiglio marble floor, wood ceiling beams, and a custom glass-blown chandelier. The space boasts a globally-curated selection of art and eclectic pieces of furniture, including a collection of Nigerian Yoruba Crowns and a display case filled with minerals from around the world, including sulfur and pink opal.

Most notably, the lobby features a mural that was serendipitously discovered behind the walls during the hotel's demolition. Created by Persian artist Jon Oshanna in the 1940s, the artwork beautifully depicts Mission Dolores, San Francisco's oldest intact Mission in California, built in 1776 (and the oldest building in San Francisco), as well as City Hall.

With an evolved brand approach, the reinvigorated Hotel Triton reestablishes itself as a must-see cultural destination in the heart of San Francisco.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.