McKibbon Hospitality Completes Major Renovations in Tampa, Athens and Knoxville

USA, Tampa, Florida. August 29, 2018

McKibbon Hospitality, an award-----winning leader in the hotel development and management industry, has completed major renovations at hotels in Tampa, Athens and Knoxville. The newly renovated properties include the Residence Inn by Marriott Tampa Sabal Park/Brandon; the Courtyard by Marriott Athens Downtown; the Courtyard by Marriott Knoxville Cedar Bluff; and the Residence Inn by Marriott Knoxville Cedar Bluff.

“We are pleased to further invest in the Tampa, Athens and Knoxville markets through this series of renovations,” said Erik Rowen, president of development and renovation services for McKibbon Hospitality. “We look forward to our repeat guests and new customers enjoying the enhanced amenities and guest experiences at these newly renovated hotels.”

Guests at the Residence Inn by Marriott Tampa Sabal Park/Brandon can now experience renovated guestrooms including new furniture, luxury bedding, and sleek 49-inch TVs. Guest suite bathrooms received white quartz countertops and new tile and shelving, and guest bathrooms in the studio suites received modern glass showers. The fitness center expanded to 600 square feet and was outfitted with new exercise equipment. The lobby was also redesigned to offer contemporary spaces for enhancing productivity and socialization.

At the Courtyard by Marriott Athens Downtown, guests can enjoy completely renovated rooms with new furniture, bedding, desks and 55-inch TVs. The lobby was also redesigned to allow for leisurely guest interaction and engagement. The veranda was refurnished and overlooks the newly resurfaced pool. The meeting space was upgraded with fresh wallpaper, new chairs and enhanced Wi-Fi solutions. Improvements were also made to the Bistro cafe and 24-hour fitness center.

In Knoxville, renovations at the Courtyard by Marriott Knoxville Cedar Bluff included a newly renovated lobby area, bistro, meeting space, fitness center and pool area. Renovations at the Residence Inn by Marriott Knoxville Cedar Bluff included upgrades to its suites, corridors, public areas and guest amenities.

In total, McKibbon manages nearly 80 hotels across the country. Its renovation services division partners with hotel owners and investors to evaluate markets and find opportunities for repositioning and increased profitability. Through leading project management and construction solutions, McKibbon Hospitality delivers renovations that help hotels evolve to meet changing industry standards without disrupting the hotel's guest experience in the process.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.