Noble House Hotels & Resorts Appoints Heinrich Morio as General Manager to Ocean Key Resort & Spa

USA, Seattle, Washington. November 14, 2018

Noble House Hotels & Resorts, Ltd., a hotel ownership and management company with an upscale portfolio of 18 distinct and visually captivating properties, proudly announces the appointment of Heinrich Morio as General Manager to Ocean Key Resort & Spa, a luxurious oceanfront property located in the heart of Key West. In this role, Morio will be responsible for managing the resort's day-to-day success, overseeing all operational aspects, while maximizing revenue and maintaining focus on strategic goals.

Heinrich Morio rejoins Noble House Hotels & Resorts from his most recent appointment in the Kingdom of Saudi Arabia, where he functioned as Chief Hospitality Advisor to the Office of Royal Private Affairs. A dual U.S. and German national, Morio draws from an impressive hospitality career spanning more than 40 years of experience in some of the world's most renowned luxury hotels and resorts - gaining international expertise at notable properties including the Hotel Vier Jahreszeiten in Hamburg, Hotel Plaza Athenee in New York, The Peninsula in Beverly Hills and Turnberry Isle in South Florida.

Further refining his leadership skills, Morio served as general manager to legendary, five-star properties ranging from bespoke island retreats - such as The Ocean Club on Paradise Island in The Bahamas, Little Palm Island Resort & Spa in the Florida Keys and One&Only Le Touessrok in Mauritius - as well as ultra-luxury properties throughout the United Arab Emirates, including the Jumeirah Beach Hotel, Palazzo Versace Dubai and famed Burj Al Arab Jumeirah in Dubai.

A graduate of Florida International University, he fell in love with the Florida Keys during his studies, and is happy to return for a second time. Accompanied by his wife, Stephanie, and a proud father of two adult children, Matthew and Margaux, of whom live in Dubai and New Jersey, respectively.

Nestled between Key West Harbor and Mallory Square, where historic Duval Street begins the old town experience is Ocean Key Resort & Spa, a luxurious oceanfront property located in the heart of Key West. Overlooking the pristine waters where the Gulf of Mexico meets the Atlantic Ocean, Ocean Key Resort & Spa embodies the charm, energy and eclectic vibe of Key West, while offering the perfect balance of excitement, relaxation and luxury with 100 deluxe rooms and suites, warm breezes and breathtaking views that inspire and energize. The resort features Hot Tin Roof, a AAA Four-Diamond Award restaurant; Sunset Pier, a lively outdoor bar offering waterfront dining and libations; and the resort's luxurious spa, SpaTerre. Ocean Key Resort & Spa captures the elegance and sophistication of Key West island living.

With a philosophy that emphasizes "location, distinction and soul," Noble House Hotels & Resorts reflects the appearance of individuality. Identifying each property for its culture and appeal, Noble House is unwavering in its dedication to create and manage unique, quality properties that reflect and make profound contributions to their communities, staying true to the local history, culture and ambiance that defines each region.

For more information, call Ocean Key Resort & Spa at 1-800-328-9815 or visit www.oceankey.com. Ocean Key Resort & Spa is located at 0 Duval Street, Key West, FL 33040.



Heinrich Morio, General Manager to Ocean Key Resort & Spa
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Tags: Ocean Key Resort & Spa, Key West, General Manager

About Noble House Hotels & Resorts, Ltd.

Media Contact:

Brittany Timms
Account Manager
The Zimmerman Agency
T: 850-668-2222
E: btimms@zimmerman.com
W: http://www.zimmerman.com

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.