Maverick Hotels Set to Open Fairfield Inn & Suites by Marriott in Wesley Chapel, Florida

USA, Wesley Chapel, Florida. November 27, 2018

The 92-room Fairfield Inn & Suites by Marriott in Wesley Chapel, Florida is set to open on Monday, November 26, 2018 with a new decor that provides guests with a feeling of warmth and calm while traveling. Located at 2650 Lajuana Boulevard, the Fairfield Inn & Suites Tampa Wesley Chapel will operate as a Marriott franchise, owned and managed by Maverick Hotels of Orlando, Florida.

Whether traveling for business or pleasure, the Fairfield Inn & Suites Tampa Wesley Chapel offers guests convenient access to the Florida Hospital Center Ice Complex, The Shops at Wiregrass, Wiregrass Sports Complex, Busch Gardens and downtown Tampa.

“Delivering both function and comfort, our new design and decor elevate the Fairfield brand, setting a new standard in the moderate tier category,” said Callette Nielsen, vice president and global brand manager, Fairfield Inn & Suites. “At Fairfield Inn & Suites, we provide an easy, positive and productive travel experience, as well as the promise of consistent and reliable service at an exceptional value. The Fairfield Inn & Suites Tampa Wesley Chapel is a truly stunning example of the brand's contemporary look and feel, and we are pleased to introduce Fairfield Inn & Suites hotels in the Wesley Chapel area.”

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.