Carolina Hotel Investors-Crabtree Opens Newly Renovated DoubleTree by Hilton Raleigh Crabtree Valley

USA, Raleigh, North Carolina. November 28, 2018

Hilton today announced the addition of DoubleTree by Hilton Raleigh Crabtree Valley to the brand's global portfolio. The 12-story, 176-room hotel - first opened in 1973 - is a valued part of the Crabtree landscape. Situated just off the beltline, the hotel is minutes from all that Raleigh has to offer.

The hotel is owned by Carolina Hotel Investors-Crabtree, LLC, and managed by Atma Hotel Group out of Chapel Hill. The modern hotel recently underwent a multimillion-dollar renovation where the guest rooms, meeting space, public areas and on-site restaurant were all completely renovated.

As the newest Hilton property in the Raleigh area, the DoubleTree by Hilton Raleigh Crabtree Valley team looks forward to providing the exceptional service and world-renowned hospitality that Hilton is known for.

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Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.