SM Hotels and Conventions Corp Signs for New Park Inn by Radisson Iloilo, Philippines

USA, Minnetonka, Minnesota. December 06, 2018

Radisson Hotel Group™ one of the world's largest and most dynamic hotel groups, continues to expand its footprint in the Philippines with the signing of another Park Inn by Radisson hotel in Iloilo with SM Hotels and Conventions Corp (SMHCC). A third Park Inn by Radisson hotel in the country.

Scheduled to open in Q1, 2019, the 200-room Park Inn by Radisson Iloilo enjoys a prime location next to SM City Iloilo in Mandurriao. The hotel is a 20-minute drive from Iloilo International Airport and is strategically located near the city's main commercial district, tourist attractions, museums and historical landmarks. 

“We are delighted to partner and continue to seek opportunities with SMHCC as we expand our footprint in the Philippines. Park Inn by Radisson is an exceptional brand that promises world-class hospitality, delivering on positive, vibrant and stress-free experiences. The brand is a perfect fit for the market which is rapidly growing its tourism landscape. Park Inn by Radisson Iloilo will provide a great option for guests seeking high levels of convenience and connectivity,” said Katerina Giannouka, President, Asia Pacific, Radisson Hotel Group.

"SMHCC's long-time partnership with Radisson Hotel Group will be further strengthened with this agreement and reflects a strong mutual intent to grow the brand in the country. As owners, SMHCC looks forward to benefitting from RHG's vast global resources that have helped make Radisson Hotel Group one of the most progressive hotel companies in the world,” says SMHCC President, Elizabeth Sy.

“We are thrilled with this new milestone between SMHCC and RHG. We are confident that this new landmark in our partnership starting with Park Inn by Radisson Iloilo, will add to the vibrant tourism landscape to the city and set a new benchmark in hospitality in the Visayan region,” adds SMHCC Executive Vice President, Peggy Angeles.

Each of the rooms at Park Inn by Radisson Iloilo will offer a vibrant ambiance and complimentary high-speed Internet for unlimited connectivity. Its all-day dining restaurant, provides a hip setting in which groups can meet over exciting various food and beverage options. This includes a convenient self-serve section which offers busy travelers a variety of ready-to-eat choices that can be consumed on-the-go. “The Living Room” concept allows guests at the lobby to socialize and provides an intimate space for individuals who wish to unwind through reading or surfing the net. For recreation, the hotel has a gym as well as a swimming pool for both adults and children.

Park Inn by Radisson Iloilo will also provide choice venues for meetings and social events. It's main function room can accommodate a maximum of 100 guests which makes it an ideal venue for small to mid-sized events while an al-fresco facility by the poolside caters to relaxing early evening functions.

The signing of Park Inn by Radisson Iloilo forms part of a major strategic expansion of the Park Inn by Radisson brand across the Asia Pacific region. The brand is currently present with 22 hotels in operation and under development.

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.