Built in 1564, Milan’s Former Archiepiscopal Seminary to Be Reintroduced as Portrait Milano as Part of the Lungarno Collection

Italy, Florence. December 18, 2018

Lungarno Collection is delighted to announce a new addition to its hotel portfolio, which currently includes four hotels in Florence and one in Rome. Portrait Milano, opening in Fall 2020, will be the third hotel in the Portrait brand and the sixth hotel of Lungarno Collection. Over the past decade, these five hotels have achieved excellence in global luxury hospitality and are now ranked alongside some of the largest international names in the business.

Having achieved its position in the hospitality sector, the Ferragamo-family owned hotel group is thrilled to make its debut in Milan in an exceptional historical building unfamiliar to all but a few of the city's residents. Formally known as Archiepiscopal Seminary at 11, Corso Venezia, with additional access from 10, Via Sant'Andrea, the building is Europe's oldest seminary, second in the world, built in 1564 in a strategic central position. This monumental building boasts an impressive baroque entrance designed in 1652 by Francesco Maria Richini, which opens onto an imposing 3,000m2 piazza framed by a double colonnaded loggia.

One of the Portrait Milano's greatest attributes is that it will welcome hotel guests, visitors and residents alike, modifying pedestrian access through the fashion district by joining Corso Venezia to Via Sant'Andrea.

"We are thrilled to be involved in a project which is not only a great challenge in terms of hospitality, but also a great responsibility towards Milan. It is an honor to return the building to the city in all its glory, strengthening its close historical ties," explains Valeriano Antonioli, CEO of Lungarno Collection.

Leonardo Ferragamo, President of Lungarno Collection, adds: "Portrait Milano gives us the chance to bring our own special brand of hospitality to an exceptional location and a city that continues to emerge on the global stage. We will be able to introduce our guests to Milan's incredible heritage, taking pathways which, many outstanding men have followed, investing all their energies to help make the city what it is today."

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.