Lore Group Names Donte P. Johnson General Manager of DC’s Forthcoming Riggs Hotel

USA, New York City, New York. December 19, 2018

International hospitality company Lore Group is pleased to announce the appointment of Donte P. Johnson as General Manager for the Riggs Washington DC hotel, a new property opening in late 2019 in DC's Penn Quarter.

As General Manager, Johnson will be responsible for overseeing and executing operations for the launch of Lore's first hotel project in the U.S. Housed in the former historic Riggs National Bank, the forthcoming property will feature 181 guest rooms, a ground-level restaurant, and basement bar, where Johnson's role will be to oversee all property operations for the opening, including staff hiring and management, guest satisfaction, community relations, and revenue generation.

A native Washingtonian, Johnson joins Lore Group from Kimpton Hotels & Restaurants where he previously held several general manager positions across many of the brand's properties. Most recently, Johnson served as general manager during the launch of Kimpton's Mason & Rook Hotel in DC, and prior to this, the general manager for Kimpton's Surfcomber, Miami South Beach, where he led the property's rise as one of the area's most talked about hotels.

With nearly two decades of hospitality experience, Johnson began his career in hospitality with Kimpton in 2001, gaining experience in everything from revenue management to guest services. He has risen through the ranks to general manager positions at several Kimpton hotels, such as the Topaz Hotel also in Washington, DC - earning achievements and awards along the way, including being a part of Washington Business Journal's “Top 40 Under 40” list in 2011. He currently serves on the Board of Directors for the Hotel Association of Washington, DC.

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.