Interstate Hotels & Resorts Adds The Westin Portland Harborview to Its Managed Portfolio

USA, Arlington, Virginia. January 08, 2019

Interstate Hotels & Resorts, the premier global hotel management company, has been selected by investment group, Rockbridge to manage The Westin Portland Harborview, a historic property in Portland, Maine. The new management contract furthers Interstate's coast-to-coast U.S. expansion following recent acquisitions, adding the Courtyard by Marriott Salt Lake City Downtown, Hyatt House Salt Lake City/Downtown and Fairfield Inn & Suites by Marriott Salt Lake City Downtown in Salt Lake City, Utah to its expansive portfolio.

“Interstate is proud to be the designated management company for such a notable property,” said Interstate Hotels & Resorts President and CEO, Mike Deitemeyer. “We look forward to managing this historic landmark hotel in partnership with Rockbridge, delivering a unique New England experience.”

Ideally located in the heart of Portland's vibrant Arts District, just blocks from the Old Port and some of the best restaurants, retail shops, museums and artistic venues, providing travelers a perfect vantage point to explore Maine's largest city. Originally opening in 1927 as the Eastland Park Hotel, The Westin Portland Harborview has been immaculately restored to its historic glory, featuring 289 plush rooms and suites, each with a stunning view of downtown, the harbor, or Casco Bay and 24-hour room service, 15,000 sq. ft. of event space and a spectacular grand ballroom, state-of-the-art Westin WORKOUT® fitness studio, the full service Artne Spa, as well as on-site dining, including the Congress Squared Restaurant offering the freshest seafood and locally sourced ingredients and the timelessly chic Top of the East rooftop restaurant with panoramic views.

A global leader in third-party hotel management, Interstate Hotels & Resorts' depth of experience across all lodging segments and asset classes drives results in each of its managed hotels worldwide.

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Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.