Pacifica Hotels Acquires Residence Inn by Marriott Anaheim Hills Yorba Linda

USA, Orange County, California. February 05, 2019

Pacifica Hotels, the largest owner and operator of independent hotels on the Pacific Coast is expanding further into the global brand select service category with the acquisition of the Residence Inn by Marriott Anaheim Hills Yorba Linda, a joint venture with Santa Barbara Capital. This latest acquisition joins Pacifica's other branded assets including Courtyard by Marriott King Kamehameha Kona Beach Hotel, Hilton Garden Inn Kauai Wailua Bay, Hilton Garden Inn at Port St. Lucie and Springhill Suites by Marriott Paso Robles Atascadero.

The property is situated along the southern edge of California Highway 91, approximately 20 miles from John Wayne International Airport, which welcomes over 10 million travelers annually. The hotel's location serves as a gateway between the Anaheim metro area to the west and the Inland Empire to the east. In the epicenter of Orange County's entertainment venues, Residence Inn by Marriott Anaheim Hills Yorba Linda offers ideal accommodations for guests enjoying iconic attractions and institutions, including Disneyland, Big League Dreams Sports Park, Knott's Berry Farm, and the Anaheim Convention Center.

Residence Inn by Marriott Anaheim Hills Yorba Linda features 128 rooms and recently underwent a $3.5 million renovation, which consisted of a redesign of the lobby, breakfast room and event spaces. The hotel also now offers new spaces and amenities, including hot breakfast served daily, evening socials, an outdoor terrace with a firepit and a built-in grill, sport court, swimming pool, fitness center, and business center.

“As Marriott is one of the world's most recognizable hotel brands, Residence Inn by Marriott Anaheim Hills Yorba Linda will share not only the name but the impeccable hospitality standards that Marriott holds,” said Matt Kou, Vice President of Investments & Acquisitions. “We are thrilled that this new property is in close proximity to Pacifica Hotels' headquarters in Aliso Viejo and are ready to bring Pacifica's and Marriott's brands together to create a superlative guest experience.”

Chris Marquis, Executive Vice President of Investments & Acquisitions adds, “Due to where we are in the current market cycle, we believe this asset fits well within our strategic plan to add select service hotels with a strong location and brand affiliation to the Pacifica portfolio.”

With the addition of Residence Inn by Marriott Anaheim Hills Yorba Linda, Pacifica Hotels now owns or manages 40 properties in valuable California urban and coastal locations. Having closed 2018 with a total revenue of $220 million, Pacifica is proving to be a key player in the West Coast hospitality industry with a growing collection of unique, boutique and experiential brands.

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Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.